This week, a new online service, www.rx4good.com, will begin offering regional, grassroots and national healthcare non-profit organizations greater opportunities for exposure within the private sector. The service will help healthcare companies and causes to increase the impact of existing and future programs on patients and better demonstrate the benefits of these programs.

"Because there are limited corporate dollars to support non-profit patient campaigns today, corporations are seeking to fund the organizations and efforts that offer the most substantive value to patients," said Ann Moravick, president of Rx4good. "We work with industry to determine their philanthropic goals and seek non-profit groups as partners to help meet these goals." Moravick has 20 years experience matching non-profits and healthcare clients. "In vying for sponsorships, non-profits must now show tangible evidence of their impact on patients in language that appeals to corporate America, a task that can be challenging to even the most successful non-profit groups," she adds.

For the first time, causes that have "evidence-based" communications approaches can register their cause on www.rx4good.com at no charge. Rx4good will ensure that appropriate programs and groups gain direct visibility with companies, and will also feature organizations and their programs on a "Causes of the Month" page on the website. A "Cause Catalyst" blog on Rx4good.com will share best practices in advancing patient education and motivation.

"We will also provide a forum for matching non-profits with other non-profits who are undertaking similar initiatives," said Moravick. "For example, Future Care Planning Services of Monroe County, NY, featured this month on our site, has been offering its consulting services to non-profits in different regions of the country who are interested in developing their own programs. In a tough economy, this kind of information sharing increases the overall return on patient impact(TM) of existing programs and is crucial."

Causes and programs will be evaluated through a proprietary measure called Return on Patient Impact (ROPI(TM)). Return on Patient Impact (ROPI(TM)) is a measurement process developed by Rx4good that helps organizations demonstrate the value of their programs by taking into account the costs associated with program development and execution, the numbers of patients reached, and the actions patients take as a result of a campaign.

Rx4good provides the following services to non-profits and healthcare companies:

• Evaluation: Rx4good helps non-profit advocacy organizations and companies evaluate their current Return on Patient Impact (ROPI(TM)) and develop strategies for increasing their ROPI(TM).
• Matching: Rx4good helps non-profits target their funding requests to the most strategically appropriate companies. Rx4good also matches causes with companies around specific educational goals and recommends communications strategies that will have the greatest positive impact on patients.
• Ensuring Success: Rx4good helps to manage the relationship between a cause and a company to ensure the relationship provides a win-win-win for patients, cause and company.

Rx4good donates a percentage of annual revenues to evidence-based causes that are making a difference for patients. Ann Moravick, president of Rx4good has worked in the healthcare industry for over 20 years and is passionate about the need for partnership between non-profits and industry to better patient care. Prior to Rx4good, she was EVP of Global Healthcare and Brand Advocacy at Ketchum. Before Ketchum, she spent 22 years within Publicis companies where she held diverse posts including Director of Global Healthcare, MD of MS&L London and CEO of Publicis Consultants PR. At MS&L, Moravick developed the agency's approach to advocacy relations.

Nancy Smith, EVP, Director of Advocacy Relations at Rx4good is an Emmy Award-winning television producer and advocacy expert who pioneered television programming in healthcare. She has worked extensively with patient advocacy groups and has specific depth of expertise in oncology. Smith is a member of the Board of Directors of the New York City Alliance Against Sexual Assault.

The Board of Advisors of Rx4good includes experts in communications and advocacy including Lou Capozzi, former Chairman, Publicis Public Relations and Corporate Communications Group and current professor of Communications at New York University; Sara Goldberger, Senior Director, Programs, The Wellness Community/Gilda's Club; Shelley Rosenstock, former Director, Public Affairs, Roche; Barbara Johnston, Director of Advocacy, Mental Health Association in New Jersey; Eve Dryer, Principal, Vox Medica; Tara DiMilia, Founder, DiMilia Dai Consulting; Kate Maloney, health sciences consultant; and Ellen Friebert Schupper, former VP, Ketchum, healthcare marketing communications consultant.

Rx4good

Rx4good

Rx4good is a new service that helps regional, grassroots and national healthcare causes develop campaigns and initiatives with greater Return on Patient Impact (ROPI). Today, there are limited corporate dollars to support non-profit communications campaigns targeting patients. So, non-profits are tasked with showing their programs are evidence-based and making a difference.

Return on Patient Impact (ROPI) is a measurement approach developed by Rx4good to help healthcare non-profits evaluate their communications programs and establish campaigns designed for greater positive communications outcomes. Rx4good identifies causes that are making a difference and brings them to the attention of industry through Rx4good.com.

• Causes with “evidence-based” communications approaches can register their cause on the site.
• Rx4good ensures that these programs gain visibility with companies directly and also features them on our “Causes of the Month” page on the Rx4good website.
• A “Cause It Works” blog on Rx4good.com shares best practices in advancing patient education and motivation.

Rx4good services fall into three categories - diagnosis, treatment and prevention:

• Diagnosis: Rx4good helps non-profit advocacy organizations evaluate their current Return on Patient Impact (ROPI) and develop strategies for increasing their ROPI. We also help non-profits structure their communications funding requests and target requests to the most strategically appropriate companies.
• Treatment: Rx4good match makes causes with companies around specific educational goals and recommends communications strategies that will have the greatest positive impact on patients.
• Prevention: Rx4good helps to manage the relationship between a cause and a company to ensure the relationship provides a win-win-win for patients, cause and company.
A percentage of the annual revenues of Rx4good will go to evidence-based causes that are making a difference for patients.

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