Want to feel good about shopping and giving? This fall, Lands' End will kick off the FeelGood Campaign, a terrific way to shop - and feel good about giving to homeless individuals and families across the country. Beginning September 1st, for every Lands' End FeelGood sweater purchased, the company will donate signature FeelGood yarn to One Heart Foundation's Warming Families, a nationwide knitting charity. Lands' End expects to donate thousands of pounds of yarn to the charity where volunteers plan to knit up to 25,000 hats and other items to warm the homeless and displaced.

"We appreciate the hundreds of volunteer knitters donating their time and talent for this great cause," said Susan Sachatello, Lands' End senior vice president of marketing. "By joining forces, we can all do something amazing by bringing warmth to thousands of those in need this season."

To make a yarn donation, just choose a sweater from the new Lands' End FeelGood collection, which is knitted from proprietary yarn that's soft as cashmere - but offers the durability and price of cotton. The FeelGood products include a variety sweater styles, gloves and scarves for women in rich autumnal colors such as Aztec Gold, Charcoal Heather and Iris. The FeelGood sweater is available in a Cable or Striped Cardigan ($69.50) and Turtleneck ($49.50). Items from the FeelGood collection can be purchased online at www.landsend.com, by calling 1(800) 800-5800 and by visiting the Lands' End Shops at Sears. Yarn donations will be made to volunteer knitters throughout the season.

"We are thrilled to work with Lands' End and this campaign is at the heart of our mission, helping families," said Alan Osmond, Warming Families. "Through yarn donations and knitting by our volunteers, we are confident that we will be able to help thousands of families in need this winter."

Vickie Howell, best-selling craft author, knitting personality and host of TV's Knitty Gritty is also working with Lands' End to help instruct novice knitters as well as create hat patterns for the campaign. Vickie is creating a ribbed-knit hat pattern in an adult and child size, exclusively for this initiative. Lands' End will share the patterns as well as provide additional information about how all knitters can lend a hand at www.landsend.com/feelgood.

About Lands' End
Lands' End(R) is one of the world's largest retailers of casual and tailored clothing for women, men, children and infants around the world. In addition, Lands' End offers an innovative collection of fine-quality goods for the home. Lands' End merchandise can be purchased online at www.landsend. com, by calling 1-800-800-5800 and by visiting the Lands' End Shops at Sears. Lands' End is a proud member of Sears Holdings Corporation (Nasdaq: SHLD). And, all high-quality Lands' End merchandise is Guaranteed. Period.(R)

About Warming Families
Warming Families, www.warmingfamilies.com, a project of the One Heart Foundation, is a 100% volunteer project that delivers blankets and other warm items to the homeless and displaced while strengthening families through charity work. At the heart of this project are area volunteers who function to coordinate efforts and locate and supply local shelters and nursing homes.

Special Note of Thanks
YRC Logistics, a global logistics services company, shipped the FeelGood yarn from the yarn vendor to Lands' End in Wisconsin free of charge. With this generous donation of shipping services we were able to expand the scope of our donation and help more people in need. UPS, donated shipping services to Lands' End in order to supplement the fees involved with delivering FeelGood yarn to knitters across the United States.

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