EL SEGUNDO, Calif., Aug. 12 /CSRwire - PRNewswire/ -- Fresh & Easy Neighborhood Market today announced it will bring back its popular Shop for Schools fundraising program, based on positive feedback from customers and local schools. Registered schools will be eligible to receive a $1 cash donation for every $20 spent at a local Fresh & Easy store. At the end of the program, Fresh & Easy will award the top fundraising school in each state with a $5,000 bonus.

From customer feedback, the company has enhanced the program by increasing the length of the program, providing more marketing materials to parents and teachers, and introducing a shopping night for registered schools. The shopping night will allow schools to raise five percent of a local store’s sales from 4 pm to 8 pm on a designated evening.

Nearly 500 schools from the three states served by Fresh & Easy participated in the Shop for Schools pilot program held during the last school year. In all, 86 schools in Arizona, 322 in California and 86 in Nevada participated in the program raising thousands of dollars of needed funding to be used however the school liked.

"With school budgets under serious pressure, we are all looking for ways to help. Given the success of the pilot program we are excited to launch Shop for Schools this fall," said Fresh & Easy Neighborhood Affairs Director Roberto Munoz. "The money raised can be used on whatever each school needs most. The more customers shop at Fresh & Easy, the more money they can raise for their neighborhood school."

All eligible schools with students in kindergarten through eighth grade within a three-mile radius of a Fresh & Easy store can participate in the program. This school year's Shop for Schools program will run from September 15, 2009 through December 31, 2009. Eligible schools will be sent a registration form to participate in the program and can register through October 1, 2009. More information regarding Shop for Schools can be found at www.freshandeasy.com/shopforschools.

Fresh & Easy Neighborhood Market currently has 124 store locations in California, Nevada and Arizona. Visit www.freshandeasy.com more further information about the company.

Photographs from the pilot Shop for Schools program are available on the company's Flickr page at bit.ly/13Fnwa. A video can be found on YouTube page at www.youtube.com/talkingfresh.

Fresh & Easy Neighborhood Market

Fresh & Easy Neighborhood Market

Fresh & Easy Neighborhood Market is a local, neighborhood store committed to providing customers with fresh, wholesome food at affordable prices. Fresh & Easy is a company of Tesco, the UK's largest retailer and one of the world's leading international retailers. Tesco operates over 3,200 stores across 12 countries and employing more than 400,000 people. More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com.

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