BURLINGTON, VT -- (MARKET WIRE) -- 07/22/09 -- Seventh Generation, the nation's leading brand of eco-friendly, non-toxic home and personal care products, today launched the "Under the Sink Makeover Contest" on www.seventhgeneration.com/under-the-sink to reveal your best friend's dirtiest secrets -- those hiding under the kitchen sink, that is! With the area under the kitchen sink as a family's typical dumping ground for chemical products, Seventh Generation wants families nationwide to know about -- and detox -- this potentially hazardous area, usually within arm's reach of kids.

The "Under the Sink Makeover Contest" is seeking nominations beginning July 22 through August 14, for under the kitchen sink areas that are in desperate need of organization and detoxification. Submit a photo of the area under a friend's sink and a 250-word description on why they deserve an under the sink makeover (e.g., she's concerned for the health of her family and the environment, the area under her sink is a toxic wasteland, she's overwhelmed by the chaos of motherhood and wants to change but doesn't know where to begin, etc.).

"Kitchen sink cabinets are toxic wastelands, but most families don't even realize they pose a threat," says Dr. Alan Greene, practicing pediatrician and specialist in green living. "The average home contains more than 63 hazardous chemical products with the majority of them within arm's reach of kids under the kitchen sink." In fact, Seventh Generation found that 70 percent of people with children under six years old keep their cleaning products here.

One lucky grand prize winner will receive a package that includes:

• An in-home consultation at the friend's house with Dr. Alan Greene
  
• A one year supply of Seventh Generation products for both the entrant and the friend in need
  
• A trip to New York City for the entrant and her friend that includes a one-night stay at the W New York - Times Square hotel
  
• A day of pampering at New York's Green Spa that will include a Body Polish, Wellness Massage, Ocean Vegan SpaManicure/Pedicure along with a one hour make-up application and lesson

Four other finalists and their friends will receive a Seventh Generation Living Home Starter Kit containing a variety of home-cleaning products for their own under the kitchen sink makeover, in addition to a luxurious Lavera home spa kit containing Lavera's customer favorite BODY SPA shower gel, body scrub and bath salts, and premium LAVERE Anti-Aging body lotion to pamper themselves.

Winners will be selected by an expert panel of judges that includes Dr. Alan Greene, practicing pediatrician and specialist in green living; Martin "Scienceman" Wolf, Director of Product and Environmental Technology at Seventh Generation; Christopher Gavigan, CEO and Executive Director of the non-profit organization Healthy Child Healthy World; and Ulrike Jacob, CEO of Lavera Skin Care North America, the U.S. arm of Europe's dominant green beauty brand. Submissions will be judged on the photo, creativity, originality and impression.

The Seventh Generation "Under the Sink Makeover Contest" will end on August 7th, 2009 at 12pm ET. All entrants must reside within the United States and be 18 or older to enter. Please visit
www.SeventhGeneration.com to enter.

To learn simple ways to make your home safer and healthier for you and your family, please visit www.webmd.com/healthyhome, a free online educational resource created in conjunction with WebMD and Healthy Child Healthy World to continue the conversation.

About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home -- and for the community and environment outside of it. Seventh Generation also offers products for baby that are safe for your children and the planet.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.SeventhGeneration.com. To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at: www.seventhgeneration.com/corporate-responsibility/2007.

About Lavera Skin Care North America
Since its founding in 1987, the Lavera brand has grown to include more than 300 natural and organic skin care products. Lavera health and beauty products are currently sold in more than 24,000 locations in 25 different countries. Lavera is the market leader in Europe for natural skin care with a 27% of the market share in general health and beauty products and a 50 percent market share in sunscreen products. Lavera was recently awarded the title of "Greenest Beauty Brand" by the prestigious OEKO-Test magazine in Germany, beating out 32 other companies. The North American Division was formed in the late 1990s and is headquartered in Kirkland, Washington. For more information on Lavera, please visit www.lavera.com.

About Healthy Child Healthy World
Healthy Child Healthy World is national, non-profit 501(c) 3 organization, which inspires parents to protect young children from harmful chemicals.

We exist because over 125 million of Americans, predominantly children, now face an historically unprecedented rise in chronic disease and illness such as cancer, autism, asthma, allergies, birth defects, ADD / ADHD, obesity, diabetes, and learning and developmental disabilities. Credible scientific evidence increasingly points to environmental hazards and household chemicals as causing and contributing to many of these diseases.

Healthy Child Healthy World aims to educate parents, support protective policies, and engage communities to make responsible decisions, simple everyday choices, and well-informed lifestyle improvements to create healthy environments where children and families can flourish. Please visit www.healthychild.org for more information.

Seventh Generation

Seventh Generation

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.

The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.

Seventh Generation products can be found by visiting: www.seventhgeneration.com.

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