NEW YORK, June 30 /PRNewswire/ -- MS&L, one of the world's leading communications firms, is offering $100,000 in pro-bono communications and social media support to a non-profit organization based in the New York metropolitan area that focuses on youth and young adults in New York. The agency is accepting applications for the 2009 "MS&L Be:CAUSE Community Connected Award" from organizations that have a unique vision and are committed to this year's award theme: "Empowering Tomorrow's Leaders." This philanthropic initiative is part of MS&L New York's holistic approach to engage and support the community by being a good corporate citizen.

"Community organizations have a lot to gain by developing a strong network of volunteers, donors, sponsors and families, and MS&L is excited to bring them a professional, cost-effective strategy to build that communications network," said Renee Wilson, managing director of MS&L's New York office. "Particularly in these economic times, it's important that we remain committed to utilizing our business strengths to the benefit of our communities and future leaders."

MS&L understands that today's young people - members of the "Generation Y" and "Millennial Generation" - are rewriting the rules for how the world communicates and interacts socially. This year's award theme was designed to recognize an organization that supports youth and young adults in their development and involvement in the community.

The recipient of the MS&L Be:CAUSE Community Connected Award will receive up to $100,000 of pro-bono communications support, particularly in the area of digital communications and social media.

Non-profit organizations located in the New York metro area that are interested in applying should visit the MS&L Be:CAUSE Facebook fan page at http://bit.ly/mslcause to learn more about the program and download an application. All applicants must be registered 501(c)3 organizations that have been established for a minimum of two years. The application deadline is Wednesday, July 15, 2009 at 5:00 p.m. ET.

About MS&L
MS&L is a leading global communications firm and part of MS&L Worldwide, a network of communications brands and consultancies with 54 offices in North America, Latin America, EMEA and Asia, as well as an extensive affiliate network. The agency specializes in using research, insights and technology to create and execute powerful communications strategies that are critical to client success. With a unique combination of advice, advocacy and action, MS&L delivers measurable business results for many of the world's largest companies and most successful brands.

MS&L Worldwide (mslworldwide.com) is a member of the Publicis Groupe (Euronext Paris: FR0000130577), the world's fourth largest communications group, and a global leader in digital and online advertising, media consulting, and healthcare communications. With some 45,000 professionals in 104 countries, the Groupe's activities cover advertising through three global advertising networks: Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media agencies with two worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing services, including digital and interactive communications through Digitas, relationship and direct marketing, public and media relations, corporate and financial communications, multicultural communications, and event communications. The Groupe is also the world leader in healthcare communications. Web site: www.publicisgroupe.com.

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