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Make the Holidays More Memorable by Feeding Children Better With ConAgra Foods
Make the Holidays More Memorable by Feeding Children Better With ConAgra Foods
Published 11-17-03
Submitted by ConAgra, Inc.
On November 9, 2003, look for a four-page ad in 45 million newspapers across the country featuring numerous coupons for participating ConAgra Foods brands. For every coupon redeemed, ConAgra Foods will donate $.05 to its Feeding Children Better Foundation -- the largest corporate initiative dedicated solely to fighting child hunger in America.
There is no limit on the total donation, and 100% will go directly toward providing hungry children with meals at Kids Cafes nationwide. The ConAgra Foods Feeding Children Better Foundation is the national sponsor of Kids Cafe, a program of America's Second Harvest, and the nation's largest kids-only after-school meal program, providing free, hot nutritious meals to hungry children in safe environments.
Feeding Children Better is an innovative partnership between ConAgra Foods and America's Second Harvest, the nation's largest hunger-relief organization. "ConAgra Foods' commitment is an investment in the future. Hunger is a critical issue in the United States and steps such as these will ensure that no child grows up hungry," says Robert H. Forney, president and chief executive officer of America's Second Harvest.
"Through our Feeding Children Better initiative, we have funded more than 130 new Kids Cafes to date," said Lynn Phares, president of the ConAgra Foods Feeding Children Better Foundation. "Collectively, those cafes serve hungry children more than 1 million meals per year. We expect this holiday promotion will provide food for many of those meals in the months ahead."
Increasing the number of children fed is an especially important task at a time when one in every five children in the United States faces hunger(1). In fact, according to the United States Department of Agriculture, 13 million kids live in households that do not have an adequate supply of food.
The four-page ConAgra Foods newspaper ad will also include an offer for a free Memorable Holiday Entertaining Recipe Book. The 100-page recipe book will contain everything consumers need to make the season memorable ... from dinners to desserts, and tips to traditions.
Both the memorable holiday ad and the recipe book will feature holiday essentials like Butterball Turkey; Butterball Stuffing, Broth and Gravy; PAM® Cooking Spray; Swiss Miss® Hot Cocoa; Reddi-wip® Whipped Cream and Wesson® Oil.
ConAgra Foods' Feeding Children Better initiative, a multi-year, multi-million-dollar commitment to attack child hunger, is the nation's largest corporate initiative dedicated solely to fighting childhood hunger. ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest packaged food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: ACT II, Armour, Banquet, Blue Bonnet, Butterball, Chef Boyardee, Cook's, Eckrich, Gulden's, Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Knott's Berry Farm, La Choy, Louis Kemp, Marie Callender's, Orville Redenbacher's, Parkay, Reddi-wip, Slim Jim, PAM, Pemmican, Peter Pan, Snack Pack, Swiss Miss, Van Camp's, Wesson, and many others. For more information, visit www.feedingchildrenbetter.org and http://www.conagrafoods.com.
America's Second Harvest is the nation's largest domestic hunger-relief organization, with a national network of more than 200 regional food banks and food-rescue programs serving all 50 states and Puerto Rico. Founded in 1979, it distributes 1.8 billion pounds of donated food and grocery products annually to support approximately 50,000 local charitable agencies, operating more than 94,000 food programs. These local organizations provide emergency food assistance to 23 million hungry Americans, including more than nine million children and almost three million seniors each year. There are currently 141 America's Second Harvest affiliates operating more than 1,200 Kids Cafe sites serving over twelve million meals per year to children in 41 states and Washington, DC. For more information, visit www.secondharvest.org.
(1) Source: Hunger in America 2001
