MIDLAND, MI.- October 14, 2008 - Green building design starts with a "whole building" approach to energy efficiency and sustainability, and Dow industry experts will be on hand to explain how at the 2008 GreenBuild International Conference and Expo, held in Boston from November 18-21.

"Naturally, there is a tendency to focus on selecting individual products that will boost your LEED credits, but by looking at the whole building and creating an energy efficient design from top to bottom, you can realize a tremendous reduction in energy costs, maximize your LEED credits -- and help the environment at the same time," says Scott Young, director of Energy Efficiency, Dow Building Solutions. "Our booth theme this year is "Great Minds Think Green" and what we're saying to our customers is Dow will collaborate with you to create that sustainable, energy efficient building design. We think it gives customers a feeling of reassurance knowing that we’ve got the big picture in mind and they're not tackling it on their own."

Dow representatives who specialize in energy efficiency, sustainability, thermal dynamics and building codes for both residential and commercial construction will be available at Dow's booth #607 to answer questions and demonstrate the latest examples of how Dow applies the principles of sustainable science to develop practical solutions to solve the toughest construction challenges.

What's New From Dow Building Solutions?

• New 3-in-1 Solution Makes Building Energy Efficient Homes Accessible to All Builders: STYROFOAM SIS(TM) Brand Structural Insulated Sheathing combines the structural and water-resistive properties of wood sheathing and housewrap, with the added benefit of insulation. The three-in-one solution meets or exceeds residential code for structural shear bracing, water-resistive barrier and thermal protection in one convenient product. Containing up to 80 percent post-consumer recycled content and offering homeowners an estimated $200 to $500* in energy savings each year, STYROFOAM SIS is a cost-effective option for builders looking to differentiate themselves in the green building space.

• Garden Roof Assemblies That Help Lower Energy Bills and Reduce Waste: Protected Membrane Roof (PMR) assemblies integrate STYROFOAM(TM) Brand Insulation and HYPERLAST(TM) Membranes to create "garden roofs" that reduce a building's energy costs and can earn credits in the U.S. Green Building Council's Leadership in Energy & Environmental Design (LEED) program. Garden roofs also help keep cities cooler, because the vegetation redirects the sun's energy from being absorbed in the concrete and asphalt of urban landscapes. Garden roofs have a longer life-cycle than typical low-slope roofs, minimizing long-term replacement costs and subsequent waste.
  
  
• Energy Efficient Steel Stud Commercial Buildings Just Got Easier: The new THERMAX(TM) Total Wall System was developed specifically for steel stud commercial buildings and enables architects and contractors to create energy-efficient, moisture-managed walls with fewer materials and installation steps. Providing exceptional protection against thermal bridging, moisture damage and air infiltration, THERMAX(TM) Total Wall System integrates THERMAX(TM) ci Exterior Insulation, STYROFOAM(TM) Spray Foam (CM Series) and WEATHERMATE(TM) Flashings in one easy-to-source solution. Each component of the THERMAX(TM) Total Wall System is EnergyStar(R) qualified and can help earn LEED credits.

• Zero Ozone-Depleting Foaming Agent Reduces CO2 Emissions: Well in advance of U.S. and Canadian regulations under the Montreal Protocol, Dow developed a new foaming agent technology for its STYROFOAM Brand Insulation products that is non-ozone depleting. Within the first year of installation, STYROFOAM Insulation can save the equivalent CO2 used in its production, through the energy savings achieved by the buildings it insulates and protects. The thermal protection, durability, and moisture management that continuous insulation provides enables buildings to minimize energy usage and carbon emissions, last longer, and enhance occupant comfort and productivity.

• RENUVA(TM) Renewable Resource Technology is used to create polyurethane carpet backing made of soy-based polyols. The proprietary process breaks down vegetable oil and functionalizes it to make polyols with high levels of renewable content. The technology is greenhouse-gas neutral and requires 60 percent fewer fossil fuels than the manufacture of traditional petroleum-based materials.

• LOMAX(TM) Technology uses renewable energy (currently landfill gas) to manufacture Dow's latex carpet backing, replacing approximately 200,000 barrels of oil and reducing CO2 emissions by approximately 27 million pounds in annual production.

Dow polyurethane backing technology improves the performance of commercial broadloom and modular carpet. Whether it's ENFORCER(TM) Technology for non-cushioned carpet or ENHANCER(TM) Technology for cushioned carpet, Dow polyurethane helps create a more durable, comfortable and long-lasting carpet. It's a perfect solution for a variety of commercial applications including corporate, retail, hospitality, government, education and healthcare settings. Visit www.dowcarpetbackings.com.

About Dow Latex Carpet Backing Technology

Dow Emulsion Polymers is a world leader in the manufacture of emulsion polymers used in the production of carpet and other floor covering materials. Our products include a wide variety of styrene butadiene, terpolymer, and acrylic latexes to meet specific needs for the carpet industry. Latex is used to impart specific physical properties to the finished carpet, including dimensional stability, stiffness and hand, and may be used to enhance performance properties of the carpet, including ignition resistance and moisture barrier. Visit www.dowcarpetlatex.com.

About Dow
With annual sales of $54 billion and 46,000 employees worldwide, Dow is a diversified chemical company that combines the power of science and technology with the "Human Element" to constantly improve what is essential to human progress. The Company delivers a broad range of products and services to customers in around 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.

*Savings will vary depending on heating/cooling system, geographical location, energy costs, wall assembly configuration and thickness of insulation installed.

OLD - Dow Chemical Company

OLD - Dow Chemical Company

With annual sales of $54 billion and 46,000 employees worldwide, Dow is a diversified chemical company that combines the power of science and technology with the "Human Element" to constantly improve what is essential to human progress. The Company delivers a broad range of products and services to customers in around 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.