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General Mills Makes Top 10 of '100 Best Corporate Citizens' List for 2007 Published by CRO Magazine

Submitted by: General Mills

Categories: Business Ethics, Ratings & Awards

Posted: Feb 15, 2007 – 11:55 AM EST


Annual Survey Focuses on Corporate Responsibility Performance of Major U.S. Companies

MINNEAPOLIS, Feb. 15 /CSRwire/ - MINNEAPOLIS--(BUSINESS WIRE)--Feb. 15, 2007--General Mills, a leading global manufacturer and marketer of consumer foods products, has been named No.10 to CRO Magazine's "100 Best Corporate Citizens" list.

"Corporate social responsibility is not only the right thing for companies to do, but it also benefits our business. General Mills is honest and ethical in representing our products, our brands, and our businesses," said Chris Shea, senior vice president, External Relations and president of the General Mills Foundation. "We recognize that a brand's relationship with consumers, and the company's relationship with its employees and shareholders is founded on integrity and trust."

The annual survey of the "100 Best Corporate Citizens" in the United States was released today by CRO magazine, which will publish the full list in its January-February 2007 issue. The closely watched survey has gained national recognition as an indicator of best practices in the area of corporate responsibility.

Rounding out this year's top 10 are Advanced Micro Devices (NYSE:AMD), Nike (NYSE:NKE), Motorola (NYSE:MOT), Intel (NASDAQ:INTC), International Business Machines (NYSE:IBM), Agilent Technologies (NYSE: A), The Timberland Company (NYSE:TBL), Starbucks Corporation (NASDAQ:SBUX) and General Mills (NYSE:GIS).

Now in its eighth year, the "100 Best Corporate Citizens" list identifies companies that excel at serving a variety of stakeholders well. The list is drawn from more than 1,100 of the largest U.S. publicly traded companies.

The 100 Best Corporate Citizens list was developed by Business Ethics magazine, which was incorporated last year into The CRO (www.thecro.com), a premier membership organization for Corporate Responsibility Officers. In addition to its flagship publication, CRO magazine, The CRO offers members a variety of multimedia content including annual conferences, webinars, e-newsletters and original online material.

"The 100 Best distinguish themselves from their peers at other large public companies by embracing higher standards -- combining strong financial performance with responsible practices on environmental and social issues," said Michael Connor, Publisher and Editor of CRO magazine. "We salute the 100 Best for their leadership roles in the field of corporate responsibility."

The 100 Best Corporate Citizens list uses data from Socrates, the online social research database created by KLD Research & Analytics in Boston, an independent research firm serving investment managementprofessionals, to put a numerical rating on companies' service to various stakeholders.

The companies considered for the list include U.S. firms in the Russell 1000, the S&P 500, and the Domini 400 Social Index. These firms are ranked on service in eight stakeholder categories: shareholders, community, governance, diversity, employees, environment, human rights and product. Social scores use KLD's assessment of "strengths" and "concerns" demonstrated in each category. The shareholder score is based on three-year average total return (stock appreciation plus dividends) through year-end 2006.

More details regarding the 100 Best Corporate Citizens list are available on the CRO Web site at www.thecro.com.

About General Mills

General Mills, with annual net sales of $12.5 billion, is a leading global manufacturer and marketer of consumer foods products. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Haagen-Dazs, Old El Paso and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills is also a leading supplier of baking and other food products to the foodservice and commercial baking industries.

Copyright Business Wire 2007

For more information, please contact:

Heidi Geller General Mills, Minneapolis
Phone: 763-764-6364

For more from this organization:

General Mills


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