Submitted by: Kellogg Company
Categories: Philanthropy & Corporate Contributions
Posted: Jan 24, 2001 – 11:00 PM EST
Jan. 24 /CSRwire/ - More than 8,000 cases of Kellogg's Pop-Tarts(R), Kellogg's Nutri-Grain(R) bars and Kellogg's Rice Krispies Treats(R) are on their way to help the citizens of El Salvador, who suffered a devastating earthquake on Jan. 13.
Kellogg's donation is part of a shipment organized by Convoy of Hope, a disaster relief organization based in Springfield, Mo. The shipment, which includes blankets and medical supplies along with Kellogg's products, will leave for El Salvador from a port in Mississippi on Feb. 1.
"We were very pleased when Kellogg Company joined this project," said Kenton Moody, an international director of Convoy of Hope who was involved in initial El Salvador relief efforts. "There are over one million displaced people in El Salvador who have very little, or no, food. Kellogg products will give them much-needed protein and they don't have to cook them, which is a tremendous help. More than that, this donation will give them hope. It will show these people, who have suffered tremendous losses, that someone cares."
Providing disaster relief is a major part of Kellogg Company's global and community outreach. The company most recently sent more than one million pounds of food to victims of flooding in Mozambique.
With sales of nearly $7 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including toaster pastries, cereal bars, frozen waffles, wholesome snacks, and meat alternatives. Kellogg recently announced that it has reached an agreement to acquire Keebler Foods Company. Keebler and its subsidiaries constitute the second largest cookie and cracker maker in the United States with annual sales of $2.7 billion.
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