CLEVELAND - KeyCorp (NYSE: KEY) today released its 2004 Report on Philanthropic Investment, documenting the company's strategic efforts to help people and communities achieve economic self-sufficiency. View the report through the link "Philanthropic Investment Report" on the KeyCorp Philanthropic Investment page at http://www.key.com/html/A-12.html, or download the report directly at http://www.key.com/pdf/philanthropicir.pdf.

Philanthropic investment is institutionalized at Key in alignment with the company's business strategy under the direction of Margot James Copeland, executive vice president, chair of the Key Foundation. During 2004, Key contributed approximately $15.7 million to organizations nationwide through totals of $8.5 million in corporate contributions, $6.3 million in Key Foundation grants and $945,000 in employee matching gifts. Donations to organizations in cities throughout Key's Northeast Ohio headquarters totaled $4 million.

Arts, cultural, educational, and health and human services groups, among other organizations, receive support from Key, often through extraordinary and sometimes unconventional thinking that challenges the development of new or the orientation of existing activities and programs, when possible, around workforce selection and/or financial education initiatives that spur economic self-sufficiency.

But Key takes its philanthropic investment a step further, with a statement on diversity articulated within the company's giving guidelines as part of Key's overall commitment to nurture unity and a deeper understanding of the cultural diversity in communities where its employees live and work.

As a result of its broad-reaching efforts, Key earlier this year joined DiversityInc magazine's pre-eminent list of the 2005 50 Top Companies for Diversity, debuting 13th overall and third among financial services institutions, based on excellence in diversity advocacy and management; CEO support; human capital; marketing and communications; and supplier diversity.

"Organizations that bring people of different backgrounds and ethnicities together are critical to economic growth," says Copeland, who also serves as director of Corporate Diversity at Key. "Whenever possible, we seek to foster inclusive environments in which individuals of diverse backgrounds are welcomed and encouraged to realize their full potential. Transforming and sustaining communities through philanthropic investment, in this sense and at its highest level, is about elevating civic spirit."

Visit the KeyCorp page on CSRwire at http://www.csrwire.com/csr/company.mpl?company=993 for a compilation of news releases about the company relative to philanthropic investment, diversity, community development, corporate governance, environment, business ethics, human rights, and workplace issues.

Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $91 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. Contact Key Foundation Senior Program Officer Quentin McCorvey at 216.689.5505, or quentin_mccorvey@keybank.com, for more information about corporate grants.

Note to Editors: For up-to-date company information, media contacts and facts and figures about Key lines of business, visit our Media Newsroom at Key.com/newsroom.

KeyBank

KeyBank

KeyCorp's roots trace back nearly 200 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies, with assets of approximately $187 billion at June 30, 2024.

Key provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of approximately 1,000 branches and approximately 1,200 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit https://www.key.com/. KeyBank Member FDIC.

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