Published 09-30-03
Submitted by Nike Inc.
Nike's grant-making efforts are focused on two key areas: increasing the participation of young people in physical activity to improve their lives; and developing and investing in innovative solutions to the challenges of globalization faced by women and girls. The $30.7 million contribution consisted of 47% cash and 53% product and in-kind donations, with 39% of the total donated to organizations outside the United States.
"In fiscal year 2003, in an effort to ensure that Nike's global community investments are increasingly strategic, we chose to focus our philanthropy on the important issues of youth physical activity and globalization," said Robert T. Speltz, Nike's Director of Global Community Affairs. "This narrowing of focus allows us to increase our learning and deepen our commitments in a way that recognizes our ability to serve as a catalyst, in both areas of giving."
Nike also released today, on www.nikeresponsibility.com, its Global Community Investment Report for fiscal years 2002-2003, which can be found under "Reports."
Increasing the Participation of Young People in Physical Activity
"We choose youth activity as an area of focus for a simple reason: Kids the world over need to move," writes the company in its new Global Community Investment Report. "Running, jumping, walking, climbing, cycling, ballet, hip hop, sports with a ball, foot bagging, Double Dutch, skate boarding, even pogo sticking - whatever and wherever, if it involves kids in motion, it's good. While physical activity is essential when brain and body are developing, kids often don't get enough. This is not merely the complaint of a sports company; it is an issue with great consequences."
Nike continues to fund organizations working on globalization issues:
In the U.S., Nike matches employee contributions to eligible non-profit organizations dollar for dollar and matches volunteer time at $10 an hour, for up to $5,000 a year for each employee. In fiscal year 2003, Nike U.S. employees contributed $3 million to charitable organizations-an increase of 32% over fiscal year 2002; Nike matched those contributions dollar for dollar. Nike also matched a total of 67,000 hours of employee volunteer time for a community investment of $670,000.
Nike Giving History
NIKE, Inc. based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan®, which designs, markets, and distributes fine dress and casual shoes and accessories; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com.
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