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Safeway Kicks Off Fifth Annual Breast Cancer Fundraising Campaign

Safeway Kicks Off Fifth Annual Breast Cancer Fundraising Campaign

Published 10-02-06

Submitted by Albertsons Companies

PLEASANTON, Calif.--(BUSINESS WIRE)--Oct. 2, 2006--Safeway Inc (NYSE:SWY) today launched its 2006 Breast Cancer Awareness Campaign with a goal of raising $6 million in October for a range of breast cancer research and treatment programs in its operating areas. In the last four years, Safeway and The Safeway Foundation have raised nearly $16 million for breast cancer charities. The Safeway Foundation will distribute 100 percent of the proceeds to organizations that conduct research or provide services and treatment for breast cancer patients.

"Raising breast cancer funds and awareness is an important October tradition at our company. The disease presents a major health threat to women, and we've made a significant commitment to raising funds for programs focused on finding a cure and raising awareness," said Larree Renda, Safeway Executive Vice President and Chair of The Safeway Foundation. "Breast cancer affects so many of our customers, employees and their families, and the urgent call for a cure is so compelling."

During October Safeway customers will be given an opportunity to donate by purchasing a pink ribbon, the symbol of breast cancer awareness, at every checkstand in all 1,770 stores in the United States and Canada. The company will conduct a range of other store fundraising activities, as well as special product sales. It also will be involved with breast cancer awareness community events, including sponsoring 10 Susan G. Komen Breast Cancer Foundation races, called "Race for the Cure," across the U.S.

Additionally, Safeway and several vendor partners will contribute to the breast cancer fundraising campaign when customers purchase specially marked products at our stores. For example, Safeway will contribute a portion of the sale of its Ranchers Reserve Tender Beef. Sutter Home, Brown-Forman Corp. and Miller Brewing Co. are also giving donations from the sale of Sutter Home White Zinfandel, Korbel Champagne, Chambord Liqueur and Miller Beer. Confectioner Fanny May is offering a special box of Pink Meltaways, with a percentage of the proceeds going toward breast cancer awareness. As part of a collaborative effort, Kimberly-Clark and participating partners will donate $250,000 to The Safeway Foundation for the Breast Cancer Awareness program. The donation is an extension of Kimberly-Clark's HEALTH, HOME AND HOPE program, which benefits breast cancer treatment and research.

Along with the fundraising efforts, Safeway will be raising awareness of breast cancer, which is the second-leading cause of cancer deaths among women. Public service messages will appear during October in a range of different retail media, including the company's in-store radio network, on electronic point-of-sale screens at thecheckstand, on in-store signage, in weekly sales circulars and on the company's Web site.

As part of an on-going health and wellness initiative, Safeway recently launch the Good to Know program, an in-store and online guide to food nutrition. Good to Know signs are posted throughout stores and on www.safeway.com showing the health benefits of certain products, including the cancer-fighting benefits. For example, the Good to Know product signs on broccoli and tomato sauce note that these foods may help reduce the risk of certain types of cancer, including breast cancer.

ABOUT SAFEWAY

Safeway Inc. is a Fortune 50 company and one of the largest food and drug retailers in North America based on sales. The Company operates 1,770 stores in the United States and Canada and had annual sales of $38.4 billion in 2005. Safeway supports a broad range of charitable and community programs and last year donated more than $150 million to important causes such as cancer research, education, food banks and programs focused on assisting people with disabilities. The company's common stock is traded on the New York Stock Exchange under the symbol SWY.

Copyright Business Wire 2006

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Albertsons Companies

Albertsons Companies

Albertsons Companies is a leading food and drug retailer in the United States. As of February 26, 2022, the Company operated 2,276 retail stores with 1,722 pharmacies, 402 associated fuel centers, 22 dedicated distribution centers and 20 manufacturing facilities. The Company operates stores across 34 states and the District of Columbia with 24 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci's Food Lovers Market. The Company is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2021, along with the Albertsons Companies Foundation, the Company contributed nearly $200 million in food and financial support, including approximately $40 million through our Nourishing Neighbors Program to ensure those living in our communities have enough to eat.

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