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Safeway Launches Store-Based Donation Effort;Shop & Care Program Gives up to $1 Million, Customers Say Where It Goes
Safeway Launches Store-Based Donation Effort;Shop & Care Program Gives up to $1 Million, Customers Say Where It Goes
Published 03-01-06
Submitted by Albertsons Companies
(NYSE:SWY) announced today that it is launching Shop & Care, a unique
giving program that teams Safeway's charitable giving power with that
of leading food manufacturers and other vendors.
Under the program, Safeway customers will accumulate donations
when they purchase designated products. At the end of the program,
customers can earmark their Shop & Care dollars for an organization
from a list of broad-based charities. The program will run March 1
through March 30, 2006. The total donation can reach up to $1 million.
"Our customers know that lending a hand to community efforts is a
very important part of who we are," said Larree Renda, Executive Vice
President, Chief Strategist and Chief Administrative Officer. "By
giving customers the power to direct donations, we help them become
more involved in the donation process and we learn more about what
charitable organizations are important to them."
When customers purchase participating products using their Safeway
Club Card or the loyalty card of any other Safeway company, they
accumulate a donation of up to 10% of the net purchase price.
Participating products will be clearly marked by store signs and shelf
tags. Other media, including in-store radio broadcasts, will be used
to notify customers of this opportunity.
Shortly after the conclusion of the month-long program, when
customers shop at our stores they will receive a register receipt
showing the dollar amount accumulated and instructions on how to
donate the funds to designated charities in one of four categories:
1. Hunger Relief -- such as food banks, soup kitchens or meal
delivery programs.
2. Education and Culture -- including after-school programs,
tutoring programs, museums or youth organizations.
3. Health and Human Services -- such as health clinics, domestic
violence shelters, or medical/dental programs for low-income
families.
4. Special Needs -- including such organizations as the Special
Olympics, independent living programs or employment programs
for the developmentally disabled.
The categories -- which correspond with key areas of Safeway's
existing charitable outreach -- take in a wide variety of non-profit
organizations and community-based efforts. The specific charities in
each category will reflect the needs and services in each local
community.
"We understand that grocery shopping is a local experience. People
buy their groceries in the same communities where they live and work.
So when it comes to giving, our customers expect us to make a
difference locally, and we do," Renda said.
Each year Safeway contributes more than $163 million in food and
funds to local and national non-profits and charities. The company is
a leading contributor to vital efforts such as America's Second
Harvest, Easter Seals, The Susan G. Komen Breast Cancer Foundation,
the American Cancer Society, Boys & Girls Clubs, Junior Achievement,
the Muscular Dystrophy Association, the Prostate Cancer Foundation,
schools, universities, hospitals and health clinics.
About Safeway
Safeway Inc. is a Fortune 50 company and one of the largest food
and drug retailers in North America based on sales. The company
operates 1,775 stores in the United States and Canada and had annual
sales of $38.4 billion in 2005. The company's common stock is traded
on the New York Stock Exchange under the symbol SWY.
Copyright Business Wire 2006
Albertsons Companies
Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the United States. As of February 26, 2022, the Company operated 2,276 retail stores with 1,722 pharmacies, 402 associated fuel centers, 22 dedicated distribution centers and 20 manufacturing facilities. The Company operates stores across 34 states and the District of Columbia with 24 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci's Food Lovers Market. The Company is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2021, along with the Albertsons Companies Foundation, the Company contributed nearly $200 million in food and financial support, including approximately $40 million through our Nourishing Neighbors Program to ensure those living in our communities have enough to eat.
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