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Starbucks Celebrates Fair Trade Month, Reinforcing Its Commitment to Supporting Coffee Farming Communities

Published 10-02-07

Submitted by Starbucks Corporation

SEATTLE - October 2, 2007 - Starbucks Coffee Company (Nasdaq:SBUX) is proud to join in the celebration of the fourth annual Fair Trade Month sponsored by TransFair USA. Starbucks is one of the largest purchasers of Fair Trade Certifiedâ„¢ coffee in the world, and we are eager to share Fair Trade CertifiedTM coffee with our customers, helping to build awareness of TransFair USA's work.

As part of Starbucks ongoing commitment to sustainably source coffee and to engaging with coffee farming communities, Starbucks will feature our 100% Fair Trade CertifiedTM Café Estima BlendTM as the "Coffee of the Week" in participating Company-operated and licensed stores in the United States and Canada for three weeks in October. Our 100% Fair Trade CertifiedTM Café Estima BlendTM, a blend of Latin American and African coffees, has a smooth texture and a complex flavor profile.

"We are extremely pleased to promote Fair Trade CertifiedTM coffees," said Dub Hay, Starbucks senior vice president, Coffee and Global Procurement. "We share many common goals with TransFair USA, including our mutual commitment to helping ensure coffee farmers are treated fairly, and to providing a platform for them to invest for their future."

"We are pleased that Starbucks is taking a leadership role during Fair Trade Month by featuring their Fair Trade CertifiedTM Café Estima Blendâ„¢ as 'Coffee of the Week' for a majority of the month," said Paul Rice, the founding President & CEO of TransFair USA. "Starbucks commitment to fair trade shows that you can give consumers a great product while still paying farmers a fair wage and taking care of the environment. By featuring Fair Trade CertifiedTM coffee for the majority of October, Starbucks is helping customers make a tremendous difference in the lives of thousands of family farmers."

In fiscal 2006, Starbucks purchased 18 million pounds of Fair Trade CertifiedTM coffee, a 50 percent increase over the 11.5 million pounds we purchased in fiscal 2005. This represents 14 percent of global Fair Trade CertifiedTM coffee imports, and about 30 percent of Fair Trade CertifiedTM coffee imported into the United States.

Starbucks buys Fair Trade CertifiedTM coffee in part because it benefits small-scale coffee farmers organized into cooperatives. Starbucks is increasing the use and visibility of Fair Trade CertifiedTM coffee throughout our business by:

  • Working actively with TransFair USA to promote Fair Trade CertifiedTM coffee

  • Highlighting our 100% Fair Trade CertifiedTM Café Estima BlendTM, as "Coffee of the Week" periodically throughout the year

  • Selling whole bean and ground 100% Fair Trade CertifiedTM Cafe Estima BlendTM coffee by the bag

  • Making additional Fair Trade CertifiedTM coffee options available at college and university campus stores

  • Selling Fair Trade CertifiedTM coffee under the Kirkland Signature brand in Costco stores in the U.S. and Canada

  • Utilizing it in a variety of coffee blends. These blends, however, cannot be marketed or sold as Fair Trade CertifiedTM because Fair Trade beans do not comprise 100 percent of the product

    "Offering premium quality Fair Trade CertifiedTM coffee allows Starbucks to help give our customers the opportunity to not only experience wonderful coffees, but to support coffee farming communities," said Hay.

    About Starbucks: Starbucks Coffee Company provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit

    About TransFair USA: TransFair USA is the only independent, third-party certifier of Fair Trade CertifiedTM products in the United States. TransFair USA audits and certifies transactions between U.S. companies offering Fair Trade Certified products and their international suppliers to guarantee that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages. TransFair USA certifies coffee, tea, herbs, vanilla, cocoa, chocolate, rice, sugar, bananas and flowers. For more information, visit

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    Starbucks Corporation

    Starbucks Corporation

    It's the way we do business Contributing positively to our communities and environment is so important to Starbucks that it's a guiding principle of our mission statement. We jointly fulfill this commitment with partners (employees), at all levels of the company, by getting involved together to help build stronger communities and conserve natural resources.

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