Submitted by Starbucks Corporation
“Starbucks is fortunate to work with farmers who produce the world’s best coffee,” said Dub Hay, senior vice president, Coffee for Starbucks. “We value our relationships with all coffee farmers and we hope our Starbucks® Special Reserve financial investments make a lasting difference in these remote communities. The social fund component of our program is another example of how Starbucks looks for ways to positively contribute to the people and places that grow our coffee.”
The money will be divided equally between the communities for the following projects:
Looking ahead to the 2004 Starbucks® Special Reserve Coffee, Starbucks has invited coffee growers, exporters and importers to submit their finest coffee for consideration.
“The search for the world’s best coffee is never-ending,” continued Hay. “Even as we celebrate the success of last year’s Special Reserve coffee and the resulting social programs, I’m looking forward to the exotic and unique coffees we will taste and consider for Special Reserve 2004.”
Through May, Starbucks Coffee Trading Company in Lausanne, Switzerland will accept coffee samples from around the world. After roasting the samples, Starbucks experienced coffee tasters will select their favorites of the 2004 crop year through their standard rigorous cupping process, evaluating each coffee’s individual excellence on four key attributes: aroma, body, acidity and flavor. This fall, Starbucks will unveil its 2004 Special Reserve Blend, inviting customers to sample the finest coffee of the growing season. It will also work with the winning farmers to identify social programs that will benefit their community.
Introduced in 2001, Starbucks® Special Reserve is a contest that highlights the company’s passion for exceptional coffee and commitment to preserving sustainable coffee farming practices on farms of all sizes. The Special Reserve designation has been awarded by Starbucks to recognize coffee from farms that produce coffee that perfectly captures the best of the year’s growing season. In addition to paying a fair price for the premium coffees from the winning farms, Starbucks makes a financial contribution to the community where the farms are located to help fund a relevant project, such as education or medical efforts.
Social improvements completed as a result of past Special Reserve programs include advanced dental equipment in farm health care facilities; transportation upgrades; and enhancements to coffee processing facilities that help improve the quality of coffee on participating cooperatives, reduce the impact to the environment, increase production yields, and boost profitability.
Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world, with more than 7,500 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business.
It's the way we do business Contributing positively to our communities and environment is so important to Starbucks that it's a guiding principle of our mission statement. We jointly fulfill this commitment with partners (employees), at all levels of the company, by getting involved together to help build stronger communities and conserve natural resources.
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