Published 04-19-07
Submitted by Timberland
STRATHAM, N.H.--(BUSINESS WIRE)--April 19, 2007--As concerns about the environment continue to rise due to the effects of global warming, The Timberland Company will focus its annual Earth Day efforts on reducing its environmental footprint by hosting more than 9,000 volunteers at 170 service events around the globe. The 2007 volunteer events, which will generate approximately 53,000 service hours, will focus on reforestation via a variety of activities such as planting trees, refurbishing trails and greenways and restoring native species. The activities will support the company's larger goal to become carbon neutral by 2010.
"We spend every day looking for ways to reduce our environmental impact in the product development, manufacturing and distribution processes," said Jeff Swartz, President and CEO of The Timberland Company. "Earth Day is a tangible way to harness the passion our employees, partners and customers have for doing good for the environment by preserving our natural resources."
In addition to the service events, Timberland will further engage customers through multiple retail store initiatives, including:
This year, Timberland's Earth Day projects will focus on deforestation and conservation. Examples of projects going on around
the world include:
As part of Timberland's ongoing reforestation initiatives, the company has already started taking steps to deal with the global problem of desertification. Working in the Horqin Desert in the Inner Mongolia region of northern China, Timberland has committed to planting 1 million trees by 2008 to help restore the area from desertification. Desertification is a growing problem in Asia where rapid population growth and overuse of the land are taking their toll in agriculturally-dependent communities. In addition, Timberland has pledged its support to further develop and sustain the independence of the villagers through information sharing, tree planting and infrastructure building.
The Earth Day activities are just a piece of the overall environmental program at Timberland. Other industry-leading initiatives include:
For more information on Timberland's commitment to corporate social responsibility or opportunities to serve within your community, please visit www.timberlandserve.com
About Timberland
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland(R) products are sold worldwide through leading department and specialty stores as well as Timberland(R) retail stores. Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" - forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com
Copyright Business Wire 2007
Timberland is a global outdoor work and lifestyle brand that’s on a mission to equip and inspire a new generation to step outside and move the world forward. Based in Stratham, New Hampshire, Timberland also has international headquarters in Switzerland and Shanghai. Best known for its original yellow work boot introduced in 1973 to take on the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories made with eco-conscious innovation for people who share the brand’s passion for enjoying – and protecting – Nature.
At the heart of the Timberland® brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. The brand has committed to plant 50 million trees worldwide by 2025, and has a bold vision for its products to have a net positive impact on Nature by 2030, giving back more than they take. To share in Timberland’s mission to step outside, work together and move the world forward, visit a Timberland® store, timberland.com or follow @timberland or @timberlandpro. Timberland is a VF Corporation brand.
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