Submitted by: Unilever - UK
Posted: May 15, 2007 – 09:57 AM EST
May 15 /CSRwire/ - July 9, 2007- Introducing the report, Group Chief Executive Patrick Cescau explains that the successful brands of the future will be those that both satisfy the functional needs of consumers and address their concerns as citizens. Greater integration of social, economic and environmental considerations into business and brands is the way forward to building a sustainable business.
For example, as the world’s largest tea company, Unilever has recently committed to purchase all its tea from sustainable, ethical sources. Independent NGO the Rainforest Alliance will start this process by certifying farms in Africa that supply tea for Lipton Yellow Label and PG Tips. This will provide reassurance to consumers about the source of their tea as well as improving the crops and livelihoods of potentially 2 million people.
The report outlines how Unilever is: