Published 05-15-07
Submitted by Unilever - UK
July 9, 2007- Introducing the report, Group Chief Executive Patrick Cescau explains that the successful brands of the future will be those that both satisfy the functional needs of consumers and address their concerns as citizens. Greater integration of social, economic and environmental considerations into business and brands is the way forward to building a sustainable business.
For example, as the world’s largest tea company, Unilever has recently committed to purchase all its tea from sustainable, ethical sources. Independent NGO the Rainforest Alliance will start this process by certifying farms in Africa that supply tea for Lipton Yellow Label and PG Tips. This will provide reassurance to consumers about the source of their tea as well as improving the crops and livelihoods of potentially 2 million people.
The report outlines how Unilever is:
Unilever (NYSE: UL, UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life. In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico- generating more than $9 billion in sales in 2005.
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