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UPS, Nascar Drive Home Halloween Safety
UPS, Nascar Drive Home Halloween Safety
Published 10-14-04
Submitted by UPS
Last August, UPS and Universal Studios unveiled a new "UPS Meets the Universal Monsters" program on www.racing.ups.com. The Halloween promotion extends that effort with TV and radio public service announcements that encourage viewers and listeners alike to visit the UPS Racing Web site for a list of Halloween safety tips. NASCAR enthusiasts also will find articles and photo galleries of key program events, images of the special Halloween paint scheme and more.
"These public service announcements communicate the importance of safety, which UPS drivers always put first in everything they do," said Jarrett. "Through our collaboration with Universal Studios' Monsters and Action-Performance, we hope to raise awareness for pedestrians and motorists alike to make this a fun and safe Halloween for everyone."
Safety at UPS predates the big, brown truck since UPS management developed safety guidelines for the company's bicycle messengers nearly 100 years ago. Today, UPS drivers log more than 2 billion miles per year and are among the safest on the roads with an average of less than one accident for every million miles driven. UPS aggressively monitors safety objectives and continuously improves safety practices, both on and off the road, through enhanced training programs, new equipment and facility modifications. In fact, the ongoing effort represents investments totaling more than $180 million over the past five years.
The foundation for UPS's safe driving program emphasizes the importance of space and visibility when driving. Known as the Five Seeing Habits, these proven methods are a proactive approach to avoiding accident situations, especially on Halloween night:
with space in front and at least on one side to escape conflict.
horn, lights and signals to establish eye contact with motorists and
pedestrians. Be reasonably sure of people's intentions.
Coinciding with UPS's Halloween initiative is the company's annual recognition of safe drivers through the UPS Circle of Honor. This program rewards UPS drivers who have achieved 25 years or more of safe driving. During "National Drive Safe to Work Week," the second week in October, UPS recognized the 3,603 active members -- including 232 new inductees -- in a special USA Today two-page advertisement.
Action Performance, the leader in the design, promotion, marketing and
distribution of licensed motorsports merchandise, will produce commemorative die-cast replicas of the No. 88/UPS Monsters Ford Taurus for the trick or treater of any age. These collectibles, as well as other related memorabilia, will be available through Action's usual distribution channels including the online UPS Racing Store.
UPS has been the official express delivery company of NASCAR since 2000 and is in its fourth year as primary sponsor of the No. 88 UPS Ford Taurus driven by Dale Jarrett for Robert Yates Racing. Building on the sport's growing popularity and fan loyalty, UPS has been recognized for a strong marketing platform that links its services to the speed, precision and reliability of NASCAR racing. UPS continues to build new business opportunities directly within the racing community, related automotive and supplier industries and with new revenues through licensed product merchandising.
UPS
UPS
UPS is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves 10.6 million customers daily in more than 220 countries and territories worldwide.
For more information, please visit UPS.com or the company’s Sustainability website, ups.com/sustainability. View and subscribe to UPS Horizons, our sustainability newsletter, by visiting ups.com/sustainabilitynewsletter.
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