February 26, 2020

CSRWire.com The Corporate Social Responsibility Newswire

news by category

CSR News

UPS, Nascar Drive Home Halloween Safety

Submitted by: UPS

Categories: Philanthropy & Corporate Contributions

Posted: Oct 14, 2004 – 12:00 AM EST


National Television and Radio Public Service Announcements Encourage Safety Awareness for Race Fans of All Ages

Oct. 14 /CSRwire/ - ATLANTA -- In an effort to raise safety awareness on Halloween, UPS (NYSE: UPS) is enlisting the help of No. 88 UPS Ford driver Dale Jarrett and the Universal Studios' Monsters. The company is launching a national broadcast public service campaign to stress the need for extra vigilance when kids are trick-or-treating.

Last August, UPS and Universal Studios unveiled a new "UPS Meets the Universal Monsters" program on www.racing.ups.com. The Halloween promotion extends that effort with TV and radio public service announcements that encourage viewers and listeners alike to visit the UPS Racing Web site for a list of Halloween safety tips. NASCAR enthusiasts also will find articles and photo galleries of key program events, images of the special Halloween paint scheme and more.

"These public service announcements communicate the importance of safety, which UPS drivers always put first in everything they do," said Jarrett. "Through our collaboration with Universal Studios' Monsters and Action-Performance, we hope to raise awareness for pedestrians and motorists alike to make this a fun and safe Halloween for everyone."

Safety at UPS predates the big, brown truck since UPS management developed safety guidelines for the company's bicycle messengers nearly 100 years ago. Today, UPS drivers log more than 2 billion miles per year and are among the safest on the roads with an average of less than one accident for every million miles driven. UPS aggressively monitors safety objectives and continuously improves safety practices, both on and off the road, through enhanced training programs, new equipment and facility modifications. In fact, the ongoing effort represents investments totaling more than $180 million over the past five years.

The foundation for UPS's safe driving program emphasizes the importance of space and visibility when driving. Known as the Five Seeing Habits, these proven methods are a proactive approach to avoiding accident situations, especially on Halloween night:

  • Aim High In Steering: Look as far down the road as possible to uncover important traffic information to make appropriate decisions.
  • Get The Big Picture: Maintain the proper following distance so you can comfortably determine the true hazards around your vehicle. Don't tailgate others.
  • Keep Your Eyes Moving: Scan - don't stare. Constantly shift your eyes while driving. Active eyes keep up with changing traffic conditions.
  • Leave Yourself An Out: Be prepared. Surround your vehicle
    with space in front and at least on one side to escape conflict.
  • Make Sure They See You: Communicate in traffic with your
    horn, lights and signals to establish eye contact with motorists and
    pedestrians. Be reasonably sure of people's intentions.

    Coinciding with UPS's Halloween initiative is the company's annual recognition of safe drivers through the UPS Circle of Honor. This program rewards UPS drivers who have achieved 25 years or more of safe driving. During "National Drive Safe to Work Week," the second week in October, UPS recognized the 3,603 active members -- including 232 new inductees -- in a special USA Today two-page advertisement.

    Action Performance, the leader in the design, promotion, marketing and
    distribution of licensed motorsports merchandise, will produce commemorative die-cast replicas of the No. 88/UPS Monsters Ford Taurus for the trick or treater of any age. These collectibles, as well as other related memorabilia, will be available through Action's usual distribution channels including the online UPS Racing Store.

    UPS has been the official express delivery company of NASCAR since 2000 and is in its fourth year as primary sponsor of the No. 88 UPS Ford Taurus driven by Dale Jarrett for Robert Yates Racing. Building on the sport's growing popularity and fan loyalty, UPS has been recognized for a strong marketing platform that links its services to the speed, precision and reliability of NASCAR racing. UPS continues to build new business opportunities directly within the racing community, related automotive and supplier industries and with new revenues through licensed product merchandising.

  • For more information, please contact:

    Phone: +1-404-828-7391
    Phone: +1-312-297-7587

    For more from this organization:



    Issuers of news releases and not csrwire are solely responsible for the accuracy of the content