BOULDER, Colo.--(BUSINESS WIRE)--Jan. 16, 2007--Wild Oats Markets, Inc. (NASDAQ: OATS), a leading national natural and organic foods retailer, announced today the Company and its customers donated $500,000 worth of food and money during the 2006 holiday season. The food donation was made possible through the Wild Oats' Grab 'n' Give/Bag Hunger program, in which grocery bags were filled with non-perishable staple food items and were available for purchase by Wild Oats customers.

More than 28,000 Wild Oats Grab 'n' Give grocery bags were purchased by customers and then donated to an organization of the customers' choice or were dropped off at food bank collection bins at Wild Oats stores across the country. Wild Oats provided the food in the bags at cost, thereby donating any profits the Company would have made on the sale of those food items.

Wild Oats also donated more than $97,000 to local anti-hunger groups and worldwide hunger programs through the Food for All program, a point-of-purchase fundraiser that ran in all stores throughout the holiday season. Customers donated money at the cash registers using tear-off coupons in denominations of $1, $3 and $5.

Both donation programs took place at all Wild Oats, Henry's Farmers Market and Sun Harvest stores and ran from Nov. 15 through Dec. 31, 2006.

About Food for All

Food for All is a non-profit fundraising organization dedicated to stopping the hunger crisis on both national and international fronts. Food for All supports international self-help programming as well as national and local food banks, food rescue organizations and health-promotion programs. The Food for All program is unique because it gives retailers the opportunity to decide what type of hunger organizations they want to support through their point-of-purchase programs. Learn more at www.foodforall.org.

About Wild Oats

Wild Oats Markets, Inc. is a nationwide chain of natural and organic foods markets in the U.S. and Canada with annual sales of more than $1.1 billion. The Company operates 109 natural foods stores in 24 states and British Columbia, Canada. The Company's markets include: Wild Oats Marketplace, Henry's Farmers Market, Sun Harvest and Capers
Community Markets. For more information, please visit www.wildoats.com.

Copyright Business Wire 2007

Wild Oats Markets, Inc.

Wild Oats Markets, Inc.

History: Wild Oats Markets, Inc. started in Boulder, Colorado in 1987 with the purchase of a single natural foods store. The concept grew store by store into the nation's second largest natural and organic foods supermarket chain, with a family of 109 stores in 24 states and British Columbia, and annual sales of more than $1.1 billion. Philosophy: Wild Oats stands on a commitment to provide customers with the best selection of natural foods and health care products in a friendly, informative setting. Wild Oats strives to be a proactive member of its community, contributing to the lives of our customers, the communities we do business in and our staff. Wild Oats supports the local economy as much as possible by offering locally produced and manufactured products, including organic and locally grown produce. Wild Oats also supports the community by actively giving back through organized events and philanthropic giving. The company founded 5% Days, a program that earmarks 5% of the day's pretax sales to a selected non-profit organization.

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