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L'Oreal Paris Celebrates Ten Years of Hope and Healing
L'Oreal Paris Celebrates Ten Years of Hope and Healing
Published 09-10-07
Submitted by L'Oreal
NEW YORK, NY - September 10, 2007 - L'Oreal Paris proudly commemorates the 10th anniversary of its partnership with The Ovarian Cancer Research Fund (OCRF) and its ongoing commitment to women's health and empowerment causes. Over the past decade, L'Oreal Paris has offered hope to the tens of thousands of women afflicted with ovarian cancer, helping raise over $13 million dollars to advance research, increase awareness and ultimately find a cure.
In celebration of Ovarian Cancer Awareness Month this September, L'Oreal Paris is adding two new pieces to its Color of Hope Jewelry Collection, a fundraising campaign benefiting OCRF. The two new pieces designed exclusively for this initiative "“ a sterling silver Pave Pendant with Chain ($24.95 retail) and sterling silver Pavé Earrings ($29.95 retail) "“ join the signature sterling silver Color of Hope Bracelet ($24.95 retail) and the brilliant 14k white gold & pave Diamond Bracelet ($795.00 retail) that was originally created to commemorate the glamorous and star-studded 2006 L'Oreal Legends Gala. All four pieces feature an "O"-shaped clasp that can be viewed as a circle representing life, endurance, love or a symbol for ovarian cancer. The collection is a simple way for women everywhere to visibly and tangibly help the fight against this most deadly of women's cancers. L'Oreal Paris is donating 100% of all net profits ($5.00 for each sterling silver item and $150.00 for the diamond bracelet) from the Color of Hope jewelry collection to OCRF. All of the items from the collection may be purchased online at www.lorealcolorofhope.com and at L'Oreal Paris retail stores: Connecticut 860-561-0220; Los Angeles 310-360-6555.
L'Oreal Paris is fully committed to the fight against ovarian cancer and has developed several programs to raise awareness, educate women about the disease and its symptoms, and support survivors. As a multi-pronged campaign, the Color of Hope initiatives include:
Bring hope to the thousands of women and their loved ones who have been affected by this devastating disease. Join L'Oreal Paris in the fight against ovarian cancer. Hope begins with you.
ABOUT THE OVARIAN CANCER RESEARCH FUND
The Ovarian Cancer Research Fund is the leading independent, non-profit organization in the United States dedicated to advancing research, raising awareness and finding a cure. Ovarian cancer takes the lives of over 15,000 women in the United States each year, with over 22,000 new cases being diagnosed annually. There is currently no method of early detection, leading to late diagnosis in 75 percent of all cases. OCRF is committed to funding the best and the brightest of scientific investigators whose work focuses on new tools for detection, prevention, and better treatment options. To date, the OCRF has funded 112 researchers at 41 leading cancer institutes nationwide.
Every day the Ovarian Cancer Research Fund makes a difference in the lives of thousands of women and their families. With each new grant awarded, new steps are being taken toward finding a cure. With their commitment comes hope to all. For more information, please visit www.ocrf.org.
ABOUT L'OREAL PARIS
L'Oreal Paris is dedicated to women around the world and the company has been inspired to give back and make a difference in their lives. In 1997, L'Oreal Paris made a long-term commitment to The Ovarian Cancer Research Fund (OCRF), which continues to build. To date, L'Oreal Paris has helped raise over $13 million dollars on behalf of OCRF with fundraising efforts such as the L'Oreal Legends Gala and L'Oreal's annual "Color of Hope" bracelet and cosmetic collection.
L'Oreal Paris, a division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris product family includes Couleur Experte, Preference, Excellence Creme, Féria, and ColorSpa Moisture Actif haircolors; Studio Line styling products, the VIVE line of shampoos and conditioners, the L'Oreal Kids grooming line, Dermo-Expertise skincare, the Body Expertise body care line and L'Oreal Paris Color Cosmetics.
L'Oreal
L'Oreal
A worldwide leader in the cosmetics industry, L'Oréal develops innovative products to meet the diverse needs of customers in 130 countries worldwide. Over 3,000 people work in the Group's 14 research centers, located in France, Asia and America. Their findings are responsible for the registration of hundreds of patents annually. Women represent 55% of the research workforce - a percentage unmatched anywhere else in the industry. www.loreal.com
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