Valhalla, NY - Fujifilm and the National Breast Cancer Foundation (NBCF), Dallas, announced today a collaboration that will support NBCF's mission to save lives through breast cancer education and programs that provide for the screening of underserved women. Fujifilm will support the effort through a monetary donation; donations of digital mammography equipment; and a cause-related marketing program supported by newly introduced pink-themed cameras.

"We are pleased to be partnering with such a well-known company as Fujifilm, and for the first time adding a medical company to our list of partners," commented Janelle Hail, Founder and President of NBCF. Hail, a breast cancer survivor of twenty-five years, continued, "This year more than 211,000 new cases of breast cancer are expected in the United States, and availability of screening mammography has been shown to reduce mortality by 20 to 30 percent. With the support of Fujifilm, we look forward to helping save more lives."

"The NBCF was the clear choice for us when selecting a breast cancer charity," said Fujifilm Medical Systems President and CEO Makoto Kawaguchi. "Until there is a cure for breast cancer, there is no goal more laudable than that of the NBCF - to promote the importance of early detection and to bring mammography to women who otherwise wouldn't have access to it. The people at Fujifilm are proud to be a part of this effort and hope that we will have a noticeable impact on women's health in the United States," Kawaguchi stated.

Fujifilm will contribute $250,000 to NBCF and will also donate two of their world-leading digital mammography systems, Fuji Computed Radiography for Mammography (FCRm). FCRm recently received FDA approval for sale in the United States.

In addition, Fujifilm will be providing NBCF with a donation from the sales of two new products - a pink FinePix Z3 digital camera, and a pink QuickSnap 800 Flash One-Time-Use Camera created to generate mammography awareness. Packaging for both cameras will display the NBCF logo and mission as well as information on the cause-related program to promote annual mammography screening.

About Fujifilm

Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2006, had global revenues of $22.8 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at ,www.fujifilmusa.com.

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About the National Breast Cancer Foundation

The National Breast Cancer Foundation, headquartered in Dallas, Texas, is a non-profit, charitable foundation whose mission is to save lives by providing access to free and low-cost mammograms for those with limited resources, increased awareness through continuing education programs, and hope-inspired support programs. For details about NBCF, please visit http://www.nationalbreastcancer.org.

Fuji Photo Film Co. Ltd.

Fuji Photo Film Co. Ltd.

Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2006, had global revenues of $22.8 billion. In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

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