CHESTNUT HILL, MA - The Center for Corporate Citizenship at Boston College is offering the following seminar for professionals responsible for developing their companies' long-range citizenship goals.

Building a Corporate Citizenship Vision and Strategy
April 28-30 • Boston

Building a Corporate Citizenship Vision and Strategy looks at the business value of corporate citizenship, providing tools and frameworks for establishing a strategic vision and focus that is most relevant and meaningful for your company. It focuses on the practical application of vision, teaching how to move from the vision stage to choosing strategic priorities and then turning these goals into an achievable plan. Whether you are starting with a clean slate or seeking to elevate the relevance of citizenship in your company, this program will provide you with a framework and tools for establishing a strategic vision and focus that is most relevant and meaningful for your company.

Key takeaways:

• The business value being realized by citizenship-minded companies
  
• Identifying the key players in your organization with whom to align and engage to build a vision for change
  
• Gathering data, conducting assessments and determining the nexus between stakeholder expectations and business objectives
  
• Prioritizing emerging areas of focus
  
• Overcoming obstacles to change and avoiding common strategic planning pitfalls
  
• Lessons learned from other business “change” efforts such as Total Quality Management

Ken Freitas
For more than 10 years Ken led the development and implementation of global strategies at the Timberland Company. As vice president of marketing, Ken developed the worldwide brand position and creative platform for Timberland. As vice president of social enterprise, he led the effort to establish corporate citizenship as a central part of the company's value. His experience includes brand management, advertising, corporate communications and cause-related marketing.

Ron Brown
Ron has over 25 years of diverse professional and management experience in Fortune 500 companies. As a field office manager with Carolina Power & Light Company, Ron managed all aspects of local community relations. After joining the corporate community relations department as Director of Program Development, he managed CP's community relations programs and administration for a two-state service area where he designed and implemented corporate contribution policies, community relations strategic plans, key leader communications and community programs.

More information (http://www.bc.edu/centers/ccc/Pages/t_vision.html)
Register now (http://www.bc.edu/centers/ccc/Pages/t_reg.html)

The Center also offers courses at company sites on request, and can customize its offerings to address companies' specific challenges and needs. For more information, call The Center at 617.552.4545, or go to The Center's web site at http://www.bc.edu/corporatecitizenship.

The program above is one of 14 offerings from The Center through its executive education program. Seminars cover planning, strategy, program development, implementation, communications, evaluation, leadership development and competency building, leading to a Certificate awarded by the Boston College Carroll School of Management.

The Center for Corporate Citizenship at Boston College, part of the Carroll School of Management, provides research, executive education, consultation and convenings on issues of corporate citizenship. The Center has more than 300 corporate members across the globe.

Center for Corporate Citizenship

Center for Corporate Citizenship

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