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Education Telecom and Global Nomads Join Forces to Foster Cross-Cultural Exchange Between Our Youth

Submitted by: Education Telecom

Categories: Community Development

Posted: Mar 03, 2003 – 11:00 PM EST


Companies Leverage Corporate Advertising and Philanthropic Donations to Bring Global Connectivity Technology to the Classroom

Mar. 03 /CSRwire/ - Education Telecom, a company dedicated to helping children learn about other cultures and build bridges of understanding around the world, and Global Nomads Group, a non-profit organization dedicated to fostering dialogue and understanding among the world's youth, today announced they have joined forces to foster cross-cultural exchange between youth through a global communications network.

Funding is provided through cause-branding advertising in support of Shades of Grey, a high-profile series of nationwide fundraising events created by Education Telecom.

"Sponsorship of Shades of Grey provides advertisers new methods for reaching the community with brand messaging while leveraging media dollars to support education in the most direct method now available," said Ron O'Farrell, chairman, Education Telecom. "Many companies have found that promoting their brands by tying them to community causes is a highly effective marketing strategy. A recent industry study found that 9 out of 10 Americans believe corporations should contribute some of their revenues to public causes."

Global Nomads Group is leading a new wave of educational exchange and dialogue among the youth of the world through broadcast conferencing. With the support of Education Telecom, free technology and services are provided to schools that would otherwise be unable to participate.

"Our primary mission is to identify and coordinate live 'in-country learning' experiences that educators integrate into their teaching," said Christopher Plutte, director of media production, Global Nomads Group. "By connecting K-12 classrooms around the world and providing the essential elements for successful worldwide broadcast conferencing, we are preparing children everywhere for a future of unprecedented cross-cultural collaboration. Global Nomads and Education Telecom share the hope that this
exchange will bring greater understanding and tolerance."

The inaugural Shades of Grey event will be a star-studded black-tie gala to be held March 28, 2003 at the San Diego Convention Center. This formal dinner with world-class entertainment has attracted the support of international celebrities, athletes, dignitaries, dozens of corporations, public service agencies and educational organizations nationwide, including: Qualcomm, SBC, MGM, the Shoah Foundation, China Ministry of Education and many other organizations, museums and libraries.

The second Shades of Grey event will be held in June in New York, followed by an event in Los Angeles in the third quarter 2003. A globally televised musical concert at the Great Wall of China is also planned for the third quarter of 2003. Over five years, the Shades of Grey campaign will be rolled out to more than 100 cities in the U.S. and international locations, including Europe, China, Russia and other targeted locales in South America, Africa and Asia.

Through the support of corporate advertising and philanthropic donations, Education Telecom and its Shades of Grey campaign will offer schools everywhere the opportunity to take advantage of today's technologies for expanded learning and tolerance worldwide.

About Global Nomads Group

Global Nomads Group is a 501c(3) non-profit organization dedicated to fostering cross-cultural dialogue and understanding among youth. Using videoconferencing and satellite communications technology, GNG moderates conferences between K-12 classes in different countries, organizes virtual lectures, and conducts remote broadcasts from the world's historical and cultural sites. More information can be obtained on their Web site at www.gng.org.

About Education Telecom

The mission of Education Telecom (ET) is to help future generations embrace new concepts, learn about other cultures and build strong bridges of understanding and tolerance around the world. ET will accomplish this by donating a secure, proprietary network to K-12 schools in the U.S. and internationally. Funding will occur through sponsorships of a global advertising campaign known as Shades of Grey. The monies raised will go to the delivery of equipment and services to schools, including videoconferencing, video-on-demand, online educational materials, teacher
training and student collaboration software.
Potential sponsors, contributors and attendees can find out more about the Shades of Grey campaign at www.educationtelecom.com, or by calling +1-858-794-6356.

For more information, please contact:

Kathryn Scott Education Telecom
Phone: +1-760-445-7800


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