RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--May 24, 2007--For anyone looking to get dad the perfect gift this Father's Day, here is the opportunity to nominate him to be Samsung and Sears' "Father of The Year." In their ongoing support of NFL Football Great Boomer Esiason and the Boomer Esiason Foundation, Samsung's Four Seasons of Hope and Sears are in search of the greatest dads across the country.

Anyone who visits a Sears location between May 20, and June 17, 2007, can enter by sharing a story of how their dad or a dad in the community is deserving of the Father of the Year honor. The winning father will be rewarded with a trip for two to New York City for a meet and greet with Boomer Esiason, which will be followed by a once in a lifetime opportunity to go on a $10,000 shopping spree for Samsung electronics products at Sears. In addition, during the promotion period for select Samsung product purchased at a Sears location, a donation will be made to the Boomer Esiason Foundation.

The Boomer Esiason Foundation (BEF) was started in 1993 by Boomer Esiason, one of the NFL's foremost quarterbacks over the last two decades, and his wife Cheryl after their son Gunnar was diagnosed with Cystic Fibrosis (CF). The BEF is a partnership of medical and business community leaders, coupled with a core volunteer force, who join together to provide financial support for Cystic Fibrosis research.
The foundation works to educate and heighten awareness of CF and to provide a better quality of life for those affected by this genetic disease. Boomer and Cheryl are strongly committed to supporting this critical research that could discover the cure for Cystic Fibrosis that they believe could be near. To date more than $50 million has been raised for the cause.

"Boomer and his foundation have done so much to put CF at the forefront and help find a cure which will save his son's life," said Jonathan Magasanik, VP and GMM of Home Electronics of Sears, Roebuck and Co. "He is certainly our father of the year and we are proud to support his Foundation through our alliance with Samsung's Four Seasons of Hope."

"The Samsung Four Seasons of Hope program is in its sixth year of giving back to the charities and communities we support. We have raised more than $7.5 million to date," said D.J. Oh, president and CEO, Samsung Electronics America, Inc. "Boomer Esiason and his foundation, coupled with support from retail partner Sears, are exceptional alliances who are truly helping us make a difference in the lives of children."

The Boomer Esiason Foundation has been a benefactor of Samsung's Four Seasons of Hope since its inception in 2002. Samsung's Four Seasons of Hope is an innovative philanthropy program that combines the forces of major national retailers with sports, music and civic personalities, to benefit children, families and communities in need. For more information on the Boomer Esiason Foundation and Samsung's Four Seasons of Hope, please visit www.esiason.org and www.fourseasonsofhope.com.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA) markets a broad range of award-winning consumer electronics, information systems, and home appliance products; and oversees Samsung's North American operations, including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Its parent company, Samsung Electronics Co., Ltd., ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine "America's Most Admired Companies," and ranks # 20 in the BusinessWeek "The Best Global Brand 100 2006." Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit www.samsung.com for more information.

About Sears

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

About The Boomer Esiason Foundation

A partnership of leaders in the medical and business communities joining with a committed core of volunteers, The Boomer Esiason Foundation provides financial support to research aimed at finding a cure for cystic fibrosis. The Foundation works to heighten education and awareness of cystic fibrosis and to provide a better quality of life for those affected by cystic fibrosis. One of the NFL's foremost quarterbacks in the last two decades, Boomer Esiason vowed to eliminate the threat of cystic fibrosis after his young son, Gunnar, was diagnosed with the disease in 1993. Boomer and his wife, Cheryl, are strongly committed to supporting this critical research to discover the cure for cystic fibrosis that they believe could be near.

Copyright Business Wire 2007

Samsung

Samsung

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business areas: Digital Media, Telecommunication Network, Semiconductor, LCD, and Digital Appliance. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

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