BURLINGTON, VT -- (MARKET WIRE) -- 04/09/09 -- Earth-friendly spring cleaning just got three steps easier. Seventh Generation, the nation's leading brand of non-toxic and environmentally safe household products, today introduced Natural Fabric Softener Sheets, Auto Dish Pacs and Rinse Aid to its robust line of natural laundry and dish care options.

In the laundry room, Seventh Generation Natural Fabric Softener Sheets provide a green option to extend the life of clothing and linens. In the kitchen, the eco-friendly company's Auto Dish Pacs join the small single dose ranks. Rinse Aid rounds out a suite of safe and natural cleaning dish care products.

"Our entire product line sets the course for a more mindful way of household cleaning to create a brighter future for the whole planet," said Seventh Generation President and Chief Inspired Protagonist Jeffrey Hollender. "Creating products that are non-toxic and safe for everyone in the home is no small task -- yet nothing is more important."

Seventh Generation Natural Fabric Softener Sheets

Did you know?

If every household in the United States replaced just one box of polyester fabric softener sheets with Seventh Generation paper sheets, and recycled or composted after use, 6,000 tons of solid waste could be prevented from entering landfills, equivalent to 640 garbage trucks.

Seventh Generation Natural Fabric Softener Sheets are chlorine free and naturally formulated using plant-derived softening agents. Proven effective for maximum softness and reduction in static, the softener sheets do not use petroleum or animal fats. Additionally, the sheets are recyclable and biodegradable, even serving as good filler for compost.

• Packaged in 65 sheet-count boxes
  
• MSRP ranges from $4.99 to $6.49
  
• Available in the best-selling Free & Clear option (free of dyes and fragrances) and Blue Eucalyptus & Lavender option (derived from 100% essential oils and botanical extracts)
  
• Chlorine free
  
• Softens and reduces static
  
• Uses Plant-derived softening agents

Did you know?

If every household in the U.S. replaced just one carton of 15-count, conventional branded auto dish pacs containing phosphates with a phosphate-free product, 14 million pounds of phosphates would be spared from entering our rivers, lakes and streams.

Seventh Generation's new auto dish pacs deliver concentrated dishwashing detergent in a convenient single-use form. Phosphate and chlorine-free, these concentrated pacs, secured in a biodegradable polymer shell, bring valuable environmental benefits while also offering premium cleaning performance and convenience.

• Package contains 15 single-use, concentrated pacs
  
• MSRP ranges from $4.19 to $5.29
  
• Available in best-selling Free & Clear and Lemon options
  
• Packaged in 100% post-consumer recycled box

Did you know?

If every household in the United States replaced just one bottle of 8-ounce petroleum-based rinse aid with plant-containing product, 15,000 barrels of oil could be saved, enough to heat and cool 870 U.S. homes for a year!

Seventh Generation Rinse Aid is specifically formulated to rid dishes and glassware of spots and film with a natural and effective solution, compared to legacy brands which offer synthetically-based materials commonly containing alcohol -- a volatile organic compound (VOC) contributor. Seventh Generation's solution is derived from plants, biodegradable and VOC free.

• Available in the Free & Clear option, complementary to any Seventh Generation auto dish care product
  
• Packaged in an 8-ounce recyclable bottle good for up to 75 wash loads
  
• MSRP ranges from $4.19 to $5.19

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at: www.seventhgeneration.com/corporate-responsibility/2007.

Seventh Generation

Seventh Generation

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.

The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.

Seventh Generation products can be found by visiting: www.seventhgeneration.com.

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