BURLINGTON, VT. - October 29, 2008 - Seventh Generation, the nation's leading brand of natural and non-toxic household products, announced today that President and Chief Inspired Protagonist Jeffrey Hollender has been named 2008 Social Entrepreneur CEO of the Year by Corporate Responsibility Officer (CRO) magazine.

CRO's annual CEO of the Year awards honor corporate leaders whose outstanding organizational leadership in the areas of corporate responsibility; governance, risk and compliance; sustainability; and philanthropy has led to significant company growth. The awards' Social Entrepreneur category is reserved for companies whose mission addresses larger social goals in addition to traditional business objectives.

Selected by the CRO magazine editorial board, the winners of the CEO of the Year award form a who's-who of the nation's top corporate responsibility leaders. This distinguished roster consists of those individuals found to be the country's most effective ambassadors for and practitioners of corporate responsibility. According to CRO president and publisher Jay Whitehead, the 2008 honorees "represent nothing short of hope for the future of our economy and way of life."

Hollender will receive his award at a ceremony to be held on October 29th at the Stephens Convention Center in Chicago.

"It's a tremendous honor," he said. "But it's one that should be shared by everyone here at Seventh Generation. We've only been able to achieve all that we've accomplished as a business because there are dozens of extraordinarily dedicated people who come to the office every day and do everything they can to make a positive difference in both our company and our world."

"There couldn't be a more important time to receive this award. As the world is engulfed in the fear and uncertainty caused by the huge disruption in our financial markets, home foreclosures and lost jobs, we must ensure that the practice of corporate responsibility is spread to every sector of our society. Now is not the time to retreat in fear, but forge ahead to create a better and brighter world for all."

About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Their products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home - and for the community and environment outside of it.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report at: www.seventhgeneration.com/corporate-responsibility/2007.

Seventh Generation

Seventh Generation

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.

The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.

Seventh Generation products can be found by visiting: www.seventhgeneration.com.

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