BURLINGTON, VT. - August 1, 2008 - Seventh Generation, the nation's leading seller of non-toxic household products, has announced that it's been named one of America's top ten favorite "green" brands by San Francisco-based marketing expert Outlaw Consulting. The company earned the number 10 position on the 2008 Green Brands Index, a ranking of those brands favored by 21-29-year olds for being environmentally conscious.

The new ranking is based on research conducted among "Generation Y" consumers, who were asked to name those companies they considered "green" and explain the reasons for their selections. According to the study, Seventh Generation is seen as a trailblazer in the cleaning products category. Researchers say such a reputation makes it likely that the company will remain on consumers’ minds and earn lasting respect over the long term.

"This ranking tells us several important things," said Seventh Generation CEO and Inspired Protagonist Jeffrey Hollender. "First, it says that our years of work pioneering the green household and personal care products category have paid off in the form of a leadership position that's important to shoppers. Our brand clearly has a unique kind of added value and authenticity that's very hard to come by. It also says that even after 20 years, we've been successful in demonstrating that we’re not resting on our laurels and that our history of innovation is still active.

"But what's most positive about this new research is that it shows that young people are in tune with values of sustainability, that those issues matter to the people who are the consumers of the future. It's one thing for our company to rate highly in a study conducted among affluent mothers or hard core environmental activists, but something else entirely to come out on top with people who are just starting out in life and haven't yet acquired the wealth or knowledge that's so prevalent in our traditional consumers. It's wonderful that our message has penetrated so deeply and so broadly, and that corporate consciousness is no longer seen as a fringe concern."

Joining Seventh Generation in Outlaw's Green Brand Index are such heavyweights as Whole Foods, Google, Toyota, Ikea, Starbucks, Aveda, and American Apparel. For the complete list and to learn more about the research visit the Outlaw Newsletter.

About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home - and for the community and environment outside of it.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com.

To read more about Seventh Generation's corporate responsibility, visit the Corporate Consciousness Report.

Seventh Generation

Seventh Generation

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.

The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.

Seventh Generation products can be found by visiting: www.seventhgeneration.com.

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