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Seventh Generation Puts Some Major "E" in Environmentalism
Seventh Generation Puts Some Major "E" in Environmentalism
Published 04-01-08
Submitted by Seventh Generation
BURLINGTON, VT "“ April 1, 2008 "“ Seventh Generation, the country's leading supplier of environmentally safe household products, has unveiled a new web destination chock full of fresh interactive features and ways for consumers in every shade of green to get fun freebies, green goodies, and all the news and information they need to create a healthier home and a better world for their families.
It starts with citizenship in the Seventh Generation Nation, the company's new consumer loyalty program. Environmental wayfarers, ecological activists, global villagers, and earth-friendly natives of all kinds are invited to sign up and enjoy a healthy shower of coupons and other company bounty, including:
This new online community promises to be an eco-epicenter for enviro-sharing and other important things. In addition to the Seventh Generation Nation, visitors will find all the product information they could ever need, a slew of company news, an online information goldmine packed with non-toxic lifestyle advice on how to create safer homes, and two blogs offering news and commentary about current environmental issues and related subjects.
At the Inspired Protagonist, company president Jeffrey Hollender will opine on corporate responsibility and sustainability and serve up his experienced perspective on related issues of the day. Meanwhile, at the new 7Gen Blog, consumers and company staff will share ideas, thoughts, and information about healthy living and ecological sanity.
"The new site is the result of a year-long effort by our entire company," says Hollender. "All that's missing are the voices of our customers, which have always been our secret ingredient. As they add their participation to the online mix we've created, we'll harness the full potential of the internet to create community and promote much needed change."
About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home - and for the community and environment outside of it.
For information on Seventh Generation cleaning, paper, baby, and feminine personal care products, to find store locations, and see all of the new website features visit www.seventhgeneration.com.
Seventh Generation
Seventh Generation
Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.
The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.
Seventh Generation products can be found by visiting: www.seventhgeneration.com.
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