The NRDC and the Academy are making a switch to the use of recycled paper products, like these from Seventh Generation

BURLINGTON, VT "“ February 23, 2008 "“ Natural products leader Seventh Generation joins numerous green suppliers in helping green take center stage in the 80th anniversary celebration of the motion picture industry’s most important annual rite. The Academy and the Natural Resources Defense Council (NRDC) worked with Vermont-based Seventh to arrange a donation of paper towels, bath and facial tissue, and napkins made from non-chlorine-bleached post-consumer recycled paper, which will be used to stock everything from event stations to the rest rooms at the Kodak Theater, where the awards presentation will be held. In addition, Seventh Generation donated a case of its acclaimed All-Purpose Cleaner so crews could safely clean up afterward.

"Greening an organization is a colloquial way of saying that we're ecologically reforming its supply chain and operations," said Dr. Allen Hershkowitz, Senior Scientist at the NRDC. "The paper industry is the third greatest industrial generator of global warming pollution, the number one industrial consumer of freshwater, and among the single greatest causes of biodiversity loss. By switching to Seventh Generation's recycled paper products for this year's Oscars event, the Academy of Motion Picture Arts and Sciences and NRDC have shown a forceful commitment to ecological intelligence.

"We're honored to be among the suppliers working with the NRDC to green up the Oscars," said Jeffrey Hollender, President and Chief Inspired Protagonist of Seventh Generation. "It's an important reminder that choosing products made from recycled paper helps reduce the need for virgin wood pulp, which means more trees are left standing. Trees naturally absorb carbon dioxide - a green house gas that is the primary contributor to global warming. Just one tree, over its lifetime, absorbs about one tone of CO2."

An epicenter of environmental awareness, Hollywood has traditionally been at the forefront of the movement to create a more sustainable world. This year that effort extends to the Oscars themselves with an initiative that promises to dramatically lower the event's ecological footprint. Partnering with the Natural Resources Defense Council (NRDC), the Academy of Motion Picture Arts and Sciences has worked diligently to choose supplies and services for the gala that tread lightly on the Earth and make positive contributions to important issues like the climate crisis, species extinction, deforestation, and hazardous chemical pollution.

"I know I speak for many consumers in thanking Seventh Generation for being the ecologically visionary consumer products company that it is, and I'm thrilled that NRDC could bring Seventh Generation into our Oscars greening work," added Hershkowitz. "We've put up framed signs, handmade from reclaimed wood, in each bathroom of the Kodak Theatre letting Oscar attendees know that we've done this."

FAST ECO-FACTS:

If every household in the U.S. replaced just one 500-count package of virgin-fiber napkins with Seventh Generation's 100% recycled ones, we could save:

If every household in the U.S. replaced just one roll of 500 sheet virgin fiber bathroom tissue with Seventh Generation’s 100% recycled ones, we could save:

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home - and for the community and environment outside of it.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products and to find store locations, visit www.seventhgeneration.com.

Seventh Generation

Seventh Generation

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.

The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.

Seventh Generation products can be found by visiting: www.seventhgeneration.com.

More from Seventh Generation