Submitted by Fair Trade USA
The addition of Kenyan coffee to the Fair Trade market could have a dramatic and positive impact on poverty during a crucial time in Kenya's history -- with over 3 million people at risk of starvation due to drought, Kenya is entering what many warn could be the worst humanitarian crisis since gaining independence in 1963.
"While East Africa suffers extreme poverty, East African origins are the fastest-growing segment of the Fair Trade Certified coffee market -- already the fastest-growing segment of the $11 billion specialty coffee industry -- promising a watershed of additional revenue for those who both deserve it and need it most," said TransFair USA CEO and Founder Paul Rice. "Fair Trade has revived coffee's homeland, having a profound effect throughout Uganda, Rwanda, Ethiopia and Tanzania -- communities transformed, coffee quality enhanced, trade routes reformed. Those same opportunities for economic renewal now exist for Kenya."
Kenyan coffee cooperatives Rumukia Cooperative Society and Gikanda Farmers Cooperative are currently Fair Trade Certified, and many more cooperatives have applied for certification. The registered importer is Nairobi-based C. Dorman, Ltd., Kenya's leading coffee exporter and roaster, shipping approximately 250,000 bags of green coffee from Kenya and Tanzania every year. TransFair USA expects to add more producers and exporters to Kenya's nascent Fair Trade market, and the organization will keep industry and producer partners apprised of any changes. Any specific questions regarding Fair Trade Certified Kenyan coffee can be sent to firstname.lastname@example.org.
About TransFair USA
TransFair USA, a 501(c) (3) nonprofit organization, is one of twenty members of Fairtrade Labeling Organizations International (FLO), and the only independent, third-party certifier of Fair Trade products in the United States. It audits transactions between U.S. companies offering Fair Trade Certified(TM) products and the international suppliers from whom they source, in order to guarantee that the farmers and farm workers behind Fair Trade Certified goods were paid a fair, above-market price. In addition, annual inspections conducted by FLO ensure that strict socioeconomic development criteria are being met using increased Fair Trade revenues. For more information, visit www.transfairusa.org.
Copyright Business Wire 2006
Fair Trade USA, a nonprofit organization, is the leading third-party certifier of Fair Trade products in North America. Fair Trade USA audits and certifies transactions between companies and their international suppliers to ensure that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages, work in safe conditions, protect the environment, and receive community development funds to empower and uplift their communities. Fair Trade USA also educates consumers, brings new manufacturers and retailers into the system, and provides farming communities with tools, training and resources to thrive as international businesspeople. Visit www.FairTradeCertified.org for more information.
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