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LOHAS 11 Forum Reveals "Green" Consumer Marketplace Could Quadruple, Reaching $845 Million by 2015
LOHAS 11 Forum Reveals "Green" Consumer Marketplace Could Quadruple, Reaching $845 Million by 2015
Published 05-29-07
Submitted by LOHAS
LOS ANGELES, CA- May 29, 2007- The LOHAS industry (Lifestyles of Health and Sustainability) has kicked off its second decade in style and with unprecedented momentum, as new announcements and predictions have emerged following the first "sold out" LOHAS conference in 11 years.
The LOHAS 11 Forum attracted more than 700 international business leaders, influencers, celebrities and journalists from May 14 - May 16 in Marina Del Rey, CA, and showcased some 80 speakers from Fortune 500 companies and successful startups leading the way in this fast-growing industry.
Just how quickly is this industry expected to grow? Based on its latest research presented at LOHAS 11, the Natural Marketing Institute (NMI) says that the $200 billion+ industry is on track to jump to $420 billion in just three years and then skyrocket to $845 billion by 2015.
"Given everything that’s happening in the LOHAS movement, it's easy to see how NMI's research would yield these extremely promising numbers," said Ted Ning, LOHAS 11 Conference Director. "Sustainability is now part of many businesses and industries, and is sure to expand into even more categories, since more consumers every year want to spend their money with environmentally friendly companies."
Agenda-Setting Announcements
Beyond revealing trends and predictions, LOHAS 11 also became the springboard for several major initiatives:
Beyond Burt's Bees, Yahoo!, Organic Bouquet and Office Depot, other companies represented at LOHAS 11 as sponsors or by providing speakers included: Starbucks, Gaiam, Inc. Magazine, Discovery Channel, Jurlique, Dr. Weil Lifestyle LLC, Green & Black’s, Sustainlane, Cisco Home, Numi Tea, Native Energy, Body + Soul Magazine, Spectra Funds, Product (RED), Stonyfield Farm, Virgin Unite, Sounds True, Terracycle, RSF Social Finance, Ogden Publications, Ecomedia, Forward Asset Management, Wellworks, Active Interest Media, Blue Planet Water, Econscious Clothing, Steaz, Dwell, Veev, Nature Works LLC, International Spa Association (ISPA), Organic Vintners, Bison Brewery, Silverjet, PR Newswire and CSR Wire.
In addition to the company announcements, additional LOHAS 11 highlights included:
Given the popularity and range of activities covered at this forum, LOHAS 11 organizers expect even more companies to adopt the practices they learned during more than 40 seminars, breakout sessions and demonstrations. Plans are already in the works for LOHAS 12 and promise to build upon the momentum sparked by the LOHAS 11 event.
About LOHAS Forum
Since its inception in 1996, LOHAS has been the catalyst for the adoption of sustainable living and environment-friendly practices within the North American and global business community. The LOHAS 11 Forum featured highly influential speakers and panelists who addressed and explored some of today's most prominent issues and business challenges in the world of health and wellness. Other events included musical performances, culinary experiences, demonstrations and networking receptions.
LOHAS
LOHAS
Lifestyles of Health and Sustainability (LOHAS) describes an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market represent a sizable group in this country. Approximately 19% percent of the adults in the U.S., or 41 million people, are currently considered LOHAS Consumers. This is based on surveys of the U.S. adult population estimated at 215 million.
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