LOS ANGELES, CA - March 12, 2007 - The LOHAS industry (Lifestyles of Health and Sustainability) has generated significant momentum in its first ten years, changing the way many businesses work - and positively impacting the consumer choices of millions of people. Given this track record, it should be no surprise that LOHAS plans to launch its second decade in a big way with the LOHAS 11 Forum, May 14-16 at the Marina Del Rey Marriott Hotel in Marina Del Rey, Calif. Registration for the LOHAS 11 Forum is now open; interested businesses and attendees can register at www.lohas.com.

The LOHAS Forum, the top annual, business-to-business gathering of thought leaders promoting sustainable lifestyle choices, has grown each year, as more businesses continue to embrace sustainability. Organizers predict LOHAS 11 will break former attendance records, attracting more than 800 leaders and decision makers from global businesses, governmental agencies and other organizations. Beyond business leaders, a number of environmentally focused celebrities including Lou Reed, Ed Begley, Jr., and Mariel Hemingway also are expected to attend.

Since the 1990s, the results of LOHAS-oriented businesses and organizations have skyrocketed across myriad business categories. Organic food consumption is one of the fastest growing food sectors, solar energy has seen double digit growth in the last 10 years, and wind energy is five times as popular today as it was a decade ago.

The movement also has spawned many new industries. Alternative energy is part of the international consciousness and has even become a part of our national policies. Eco-tourism is one of the fastest growing segments of the travel industry, and more than $2 trillion dollars have been invested in socially responsible causes and businesses.

Statistics & Predicting The Future

LOHAS 11 will feature new statistics about sustainability globally, as well as trend forecasts, and will serve as an educational and networking venue. It also will spotlight the best and brightest business people making remarkable strides that others can follow. Ultimately, the 2007 conference will up the ante by setting an ambitious agenda for the next decade.

"LOHAS 11 promises to mark a turning point for the world of LOHAS business," said Ted Ning, LOHAS 11's conference director. "LOHAS has grown incredibly in the past decade, literally helping sustainability move from the "nice to do" category to the foundation of countless, profit-making industries and businesses. But there's still more to be done, and we want LOHAS 11 to be the springboard for even greater momentum - helping successful businesses to make even more meaningful contributions in the next decade, and to make more and more companies aware of the opportunities LOHAS holds."

Speakers and breakout sessions will show what top businesses everywhere are doing to advance environmental sustainability and healthy consumer choices, while enhancing local, regional and global economies.

Scheduled speakers include: Product Red President Tamsin Smith; Stoneyfield Farms CEO/Founder Gary Hirschberg; Virgin Unite Director Jean Oelwang; Futurist/Philosopher Peter Russell; Sounds True CEO Tami Simon; Starbucks Director of Corporate Responsibility Dennis Macray; and Chicago Department Of The Environment Commissioner Sadu Johnson.

Sustainability 10 Years From Now

Beyond the speakers and breakout sessions, LOHAS 11 also plans to survey hundreds of key business leaders to help paint the ultimate vision of what the sustainable business world could look like in 2017 and beyond.

Key corporate sponsors and participants will include: Starbucks, Office Depot, Gaiam, Green & Black's Chocolate, Sustainlane, Discovery Channel, Cisco Home, Numi Tea, Organic Bouquet, Native Energy, Body + Soul Magazine, Fred Alger Management, The Rudolf Steiner Foundation, Dr. Weil Foundation, Ogden Publications, Active Interest Media, Blue Planet Water, Econscious Clothing, Veev, Sustainlane, Nature Works, Ingeo, Jurlique, International Spa Association, Experience Life Magazine, Spa Magazine, Mother Jones Magazine and CSR Wire.

"Business people interested in learning how to make their industries more sustainable and sustainability more profitable should attend LOHAS 11," added Ning. "It promises to be eye-opening and educational in many ways, as well as entertaining."

About LOHAS Forum

Since its inception in 1996, LOHAS has been the catalyst for the adoption of sustainable living and environment-friendly practices within the North American and global business community. The LOHAS 11 Forum features highly influential speakers and panelists who address and explore some of today's most prominent issues and business challenges, in the world of health and wellness. Other events include musical performances, culinary experiences, demonstrations and networking receptions

LOHAS

LOHAS

Lifestyles of Health and Sustainability (LOHAS) describes an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market represent a sizable group in this country. Approximately 19% percent of the adults in the U.S., or 41 million people, are currently considered LOHAS Consumers. This is based on surveys of the U.S. adult population estimated at 215 million.

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