Organic Red Roses from OrganicStyle.com

SAN FRANCISCO, CA - January 30, 2008 - This Valentine's Day, red roses and boxfuls of chocolates, the emblematic symbols of love, are getting an eco-luxury makeover with the new Shades of Red collection at www.OrganicStyle.com/red.

This unique and exclusive assortment will make a big impression as well as a positive impact on the environment, farm workers and your loved ones who receive them. All flowers in this collection are certified sustainable grown as either: Organic, Biodynamic or Veriflora. All chocolates are made with organic and/or Fair Trade ingredients.

"We are entering a new era in which the concepts of beauty and luxury are fundamentally linked to environmentalism and social justice," said Gerald Prolman, CEO of OrganicStyle.com and founder of the Company's flagship floral brand, OrganicBouquet.com, the widely-recognized pioneer of the eco-flower market.

The OrganicStyle.com Shades of Red Collection includes:

Tallest Roses ($249.95 / 1 dozen, $249.95) "“ Make a BIG impression with these spectacular, 5-6 feet tall roses! As seen on TV when Christina Aguilera presented them to Ellen DeGeneres, and when they crowned the Queen's float at the Rose Parade in 2007 and 2008!

Freedom(R): A Rose in Honor of Rosa Parks (1 dozen, $49.95)- Celebrate Valentine's Day, Black History Month and the birthday of Rosa Parks, the mother of the modern day Civil Rights movement. 10% of the proceeds are donated to the Rosa and Raymond Parks Institute for Self Development, which was co-founded by Mrs. Parks in 1987 to motivate youth to reach their highest potential. This variety has vibrant red petals, minimal thorns and lasts a long time in the vase.

Wanted (1 dozen, $49.95) - Exclusively at OrganicStyle.com, this gorgeous, highly unusual red rose will delight the most discriminating rose lover! Dark velvety red in color, the heavily ruffled and densely packed petals of "Wanted" are reminiscent of a Southern belle's ball gown - and just as beautiful!

Cherry Love (2 dozen, $69.95) - Cherry Love is a rose that will take your loved ones breath away. It has a very large head with dark ruby red, velvety petals, and this variety has a spectacular opening like a colossal garden rose!

Ruby Red Tulips (1 dozen, $79.95) - Show your love and affection this Valentine's Day with this most romantic 30-stem bouquet of red organic tulips! Reflecting the beauty and vibrancy of nature, this elegant bouquet will bring lasting joy to that special someone in your life.

Velvet Heart Artisan Chocolates ($59.95) - Sweeten your Valentine’s even more with this stylish red velvet heart-shaped box of gourmet chocolate! Each box contains 17 pieces of hand-decorated, heart-shaped ganache (soft centered truffles) made from single origin, fair trade Costa Rican chocolate. Each classic heart contains three gourmet flavors: sweet and tart Bing Cherry ganache, creamy white Madagascar Vanilla Bean, and paisley-shaped Jamaican spice caramels.

Charitable Bouquets ($39.95-$74.95 / dozen) Does your Valentine prefer weekends volunteering at the SPCA over expensive dinners and shows? Maybe she or he loves both! OrganicStyle.com offers 45 different bouquets, each supporting an important environment, health, social justice or human rights non-profit organizations. Each bouquet consists of rich, vibrant organic flowers, and 10% of each purchase goes toward a worthy cause.

See Valentine's Day collections:

Organic Style

Organic Style

Organic Style Ltd. (www.OrganicStyle.com) is an online eco-boutique for people seeking inspiring products that uphold the well-being of the planet and humankind. Their flagship brand, Organic Bouquet (OrganicBouquet.com) is widely recognized as America’s pioneer of organic and eco-flowers. EcoFlowers.com (www.EcoFlowers.com) is their wholesale division, with customers including florists, retailers, hotels and wedding planners.

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