Published 02-11-05
Submitted by Harris Interactive Inc.
"Kids and teens have paid attention to the tsunami coverage almost to the same extent that they followed the events of September 11, 2001," said John Geraci, vice president of Youth Research at Harris Interactive. "Kids and teens feel their parents, teachers, and the media are doing a good job helping them understand and deal with the events - at about the same levels that they sensed after September 11."
America's youth are generally comfortable with how the United States, particularly the people and the government, has responded to the tsunami disaster, but they are more likely to feel that U.S. companies should be doing more. Other survey findings include:
Young people themselves are responding. The 33 percent of total survey respondents who say they have donated to the tsunami relief effort have given $63 on average, which translates to $926 million across the age group. (1) "In total, the study showed that nearly 15 million U.S. kids and teens have donated money, and that about five million have collected money from others," said Geraci.
Base: Youth aged 8 to 18
% | |
Very/somewhat closely (NET) | 68 |
Very closely | 15 |
Somewhat closely | 52 |
Not too closely/Not at all (NET) | 32 |
Not too closely | 26 |
Not at all | 7 |
Base: Youth aged 8 to 18
Have Done | Thought About Doing | Not Thought About Doing | ||
Donated money to the relief efforts | % | 33 | 38 | 29 |
Collected money from others
to support the relief efforts | % | 14 | 29 | 57 |
Percent saying "Excellent" or "Good"
Base: Youth aged 8 to 18
Tsunami | Events of 9-11* | |
% | % | |
My parents | 67 | 72 |
My teachers | 58 | 63 |
My clergy | 35 | N/A |
The media | 73 | 69 |
* Source: Harris Interactive YouthQuery(SM) online poll of 1,241 U.S. youth aged 8 to 18 conducted in September 2001.
Base: Youth aged 8 to 18
U.S. Government | Companies in the U.S. | People in the U.S. | |
% | % | % | |
Doing all it should to help the victims of the tsunami | 45 | 32 | 48 |
Should be doing more to help
the victims of the tsunami | 29 | 39 | 29 |
Should be doing less to help
the victims of the tsunami | 7 | 3 | 4 |
Not sure | 20 | 26 | 19 |
Methodology
The Harris Interactive YouthQuery(SM) omnibus was conducted online within the United States between January 19 and 24, 2005 among a nationwide cross section of 1,251 youth aged 8 to 18. Figures for age, sex, race, education,region and urbanicity were weighted where necessary to bring them into line with their actual proportions in the population.
In theory, with a probability sample of this size, one can say with 95 percent certainty that the results have a sampling error of plus or minus 4 percentage points of what they would be if the entire U.S. youth population aged 8 to 18 had been polled with complete accuracy. Unfortunately, there are several other possible sources of error in all polls or surveys that are probably more serious than theoretical calculations of sampling error. They include refusals to be interviewed (non-response), question wording and question order, and weighting. It is impossible to quantify the errors that may result from these factors. This online sample is not a probability sample.
These statements conform to the principles of disclosure of the National Council on Public Polls.
J19482, Q900, Q911, Q926, Q930, Q945, Q955, Q960
About Harris Interactive(R)
Harris Interactive Inc. (www.harrisinteractive.com), the 15th largest and fastest-growing market research firm in the world, is a Rochester, N.Y.-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris Poll(R) and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results.
Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through U.S. offices and wholly owned subsidiaries: London-based HI Europe (www.hieurope.com), Paris-based Novatris (www.novatris.com), Tokyo-based Harris Interactive Japan, through newly acquired WirthlinWorldwide (www.wirthlinworldwide.com), a Reston, Virginia-based research and consultancy firm ranked 25th largest in the world, and through an independent global network of affiliate market research companies. EOE M/F/D/V.
To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, visit www.harrispollonline.com.