Vesdia Launches Private Label Card Loyalty Program for Nonprofits New Fundraising Program Can Also Be Co-Branded for Charities with Existing Affinity Cards

Published 03-23-05

Submitted by Vesdia Corporation

ATLANTA - In a move to strengthen its position as the global leader in loyalty marketing technology, Vesdia Corporation announced today the official launch of a new non-profit fundraising program called "FundraiserRewards" ( www.FundraiserRewards.com). Through the program, participants earn shopping rebates at more than 500 top-name online, brick-and-mortar, and catalog retailers. Merchant rebates are tracked from the point-of-purchase and automatically donated to virtually any charity, church, school or other nonprofit organization of the cardholder's choosing.

According to a recent report by Financial Research Corporation, rebate programs like FundraiserRewards have the potential to capture more than $21.7 billion annually in eligible shopping transactions, representing an incremental $1.1 billion per year in aggregate rebates.

While there are various types of fundraising methods already available to nonprofits, the FundraiserRewards program sets a new standard in four key areas:

Ability to Co-Brand or Private Label - Completely unique to FundraiserRewards is Vesdia's ability to co-brand or private label the program. When implemented as a client-branded program, all Vesdia branding is subservient to the client brand, or eliminated entirely. Vesdia simply serves as the turnkey supplier of the merchant network, application hosting, transaction processing, and customer service.

Ways to Earn - In addition to featuring the ability to shop and earn through multiple channels (i.e. - online, in-store, and via catalog retailers), the program also provides the ability to earn rebates through everyday services (satellite television, local, long distance, and cellular phone services) and large purchases (financing the purchase of a home, buying or selling real estate, etc.). Also, FundraiserRewards participants will soon be able to exchange the value of miles and points from more than a dozen airline and hotel frequent flyer and loyalty programs into their FundraiserRewards accounts.

Breadth of Donation Options - The FundraiserRewards program enables participants to support virtually any charity, church, school or other nonprofit organization - from the largest global relief fund to the smallest Boy Scout troop - thousands of nonprofits are contained in the program's directory. Participants can even choose to distribute their rebates among multiple causes.

"FundraiserRewards is clearly a revolutionary advance in the non-profit fundraiser arena. For, in addition to helping compassionate consumers support the organizations that mean the most to them, the program was created to serve as a turnkey fundraising program for nonprofits interested in supplementing their traditional fundraising efforts," says Peter Davis, Chief Executive Officer of Vesdia Corporation. "Best of all, the FundraiserRewards 'shop and donate' concept will not only provide non-profit organizations with the ability to garner incremental contributions from their existing supporters, it will also attract entirely new supporters that did not have the means or inclination to make contributions in the past - resulting in tens of millions of dollars in consumer shopping transactions to participating merchants, and millions of dollars in charitable donations to worthwhile causes," continued Davis.

About Vesdia Corporation
Vesdia is widely recognized as a global leader in the field of loyalty marketing technology. Through its network of top-name retailers and name brands, Vesdia's patent-protected technology enables consumers to save towards major life events or support their favorite non-profit organization without incurring out-of-pocket expenses. In addition to serving as the "savings engine" behind its own award-winning coalition loyalty programs, BabyMint and Stockback, the company's proprietary technology is also licensed by more than a dozen financial institutions, retailers, and credit card issuers in the U.S. and Canada to facilitate customer loyalty. For more information, please visit www.Vesdia.com.

Vesdia Launches Private Label Card Loyalty Program for Nonprofits New Fundraising Program Can Also Be Co-Branded for Charities with Existing Affinity Cards

Vesdia Launches Private Label Card Loyalty Program for Nonprofits New Fundraising Program Can Also Be Co-Branded for Charities with Existing Affinity Cards

Vesdia Corporation

Vesdia Corporation

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