Valassis Again Named Among Business Ethics Magazine's '100 Best Corporate Citizens'

Published 04-11-05

Submitted by Valassis

LIVONIA, MI - Valassis (NYSE: VCI), the leading company in marketing services and Connective Media(TM), proudly announced today that it has been named to Business Ethics Magazine's "100 Best Corporate Citizens" list for the second consecutive year. The magazine ranks public companies based on corporate service to various stakeholder groups ranging from shareholders to employees and the environment. Valassis ranked No. 77 this year, up from 79 in 2004.

"The special recognition of being named a '100 Best Corporate Citizen' and advertising industry," said Alan F. Schultz, Chairman, President and Chief Executive Officer of Valassis. "In addition to being the only company in our industry to be recognized, we are particularly honored to share this distinction with a number of our customers who were also recognized."

"What distinguishes the '100 Best Corporate Citizens' from their peers is a commitment to higher standards," said Marjorie Kelly, Editor of Business Ethics Magazine. "The list represents the top ten percent of Russell 1000 firms when it comes to corporate social responsibility -- those that perform to a higher standard in serving a variety of stakeholders with excellence and integrity."

Some of Valassis' model business strategies in good corporate citizenship include:

Valassis is the only company to offer SysTrust certification of its free-standing inserts process. This certification offers clients increased confidence in availability, security, processing integrity and confidentiality.

Management of billions of dollars in transactions for its customers every year with SAS 70 certified operational procedures and quality controls by NCH Marketing Services, a subsidiary of Valassis that provides coupon information management and clearing services.

Inclusion for eight consecutive years, as one of the "100 Best Companies to Work For" by FORTUNE magazine. Valassis ranked in the top 20 companies in the employee category on this "100 Best Corporate Citizens" list.

A strong commitment to diversity. Valassis' employee Diversity Councils have been a catalyst for numerous diversity initiatives.

A belief in giving back to the communities where Valassis does business and raising money through the employee Giving Committee for employee-selected charities.

The "100 Best Corporate Citizens" survey is based on a database maintained by KLD Research & Analytics, a Boston-based social research firm. All companies listed on the Russell 1000 Index -- the 1,000 largest publicly- traded companies in the United States -- and the 150 Domini firms are considered. The KLD data is then statistically analyzed by Sandra Waddock and Samuel Graves of Boston College, and companies receive rankings in eight different categories: total return to stockholders, community, diversity, employees, environment, human rights, company products and new for 2005 -- governance. Each company then receives an overall score based on their scores in the eight different issue areas.

The "100 Best Corporate Citizens" story is in the spring issue of Business Ethics magazine. For more information on Business Ethics magazine, and details regarding the list and story, see www.business-ethics.com

About Valassis
Valassis offers a wide range of marketing services to consumer packaged goods manufacturers, retailers, technology companies and other customers with operations in the United States, Europe, Mexico and Canada. Valassis' products and services portfolio includes: newspaper-delivered promotions and advertisements such as inserts, sampling, polybags and on-page advertisements; direct-to-door advertising and sampling; direct mail; Internet-delivered marketing; loyalty marketing software; coupon and promotion clearing; and promotion planning and analytic services. Valassis has been listed as one of FORTUNE magazine's "Best Companies to Work For" for eight consecutive years. Valassis subsidiaries include Valassis Canada, PreVision Marketing(R), LLC, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For additional information, visit the company Web site at www.valassis.com.

Valassis Again Named Among Business Ethics Magazine's '100 Best Corporate Citizens'

Valassis Again Named Among Business Ethics Magazine's '100 Best Corporate Citizens'

Valassis

Valassis

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