HUDSON, OH "“ April 17, 2006 "“ Ecofuture, a Hudson, Ohio based startup announced today the launch of The Bulb (www.thebulb.com), a new brand of Energy Star certified light bulbs with a carbon footprint of ZERO. Ecofuture offsets all CO2 emissions generated from the use of each light bulb (over the entire life of the bulb - up to 10,000 hours) through a donation to Carbonfund.org, making The Bulb the world's only CarbonFree™ light bulb.

How it works "“ You Do Your Part, We'll Do Ours
Light bulbs use electricity, which comes from power plants. Those power plants burn coal, petroleum, and natural gas, all of which result in CO2 emissions. As a result, using light bulbs causes CO2 emissions, the number one man-made greenhouse gas. Using energy efficient light bulbs is a simple and effective way to cut down on power plant related CO2 emissions. Energy Star certified compact fluorescent light bulbs, like The Bulb, are over 75% more energy efficient than normal (incandescent) light bulbs and as a result, are responsible for more than 75% less CO2 emissions. However, all compact fluorescent light bulbs use electricity (albeit less), which still results in CO2 emissions. That's where The Bulb comes in. Ecofuture donates to offset the CO2 emissions generated from using each of their light bulbs for its entire life (up to 10,000 hours) through a contribution to Carbonfund.org.

"Selling products that are inherently good for the environment is great, but being accountable for their negative impact on the environment is even better. That's how businesses can make a real difference", said Michael Caspar, Founder of Ecofuture.

About Carbon Offsetting "“ Reduce What You Can, Offset What You Can't™
In recent years, purchasing carbon offsets has become a popular way for individuals and businesses to decrease their carbon footprint. Carbon offsets zero out CO2 emissions from one source by reducing the emissions from another. For example, in the case of The Bulb, Carbonfund.org uses offset funds to support renewable energy projects such as wind, solar, or bio-methane projects that reduce CO2. While The Bulb users will be reducing their energy use, for what they still do use, they will offset their use via clean, renewable energy.

"This is what it's all about!" said Eric Carlson, Executive Director of Carbonfund.org. "The Bulb epitomizes the Carbonfund.org approach toward climate change of reduce what you can, offset what you can't™. We hope this CarbonFree™ product certification will lead other companies to take a similar approach with their products and services."

By combining carbon offsetting with a product like CFLs, Ecofuture is giving consumers an opportunity to use a product to help significantly reduce their carbon footprint, while showing great social responsibility by offsetting the CO2 emissions that their light bulbs generate, a one-two punch in the fight against global warming.

About Ecofuture
Founded in 2006, Hudson, Ohio based Ecofuture develops and sells their own brands of socially responsible products and offsets the environmental damage caused by using them. Their initial product line, The Bulb compact fluorescent light bulbs, are the world's only Carbonfree™ light bulb and can be purchased through their web site: www.thebulb.com. Through sales of The Bulb, Ecofuture hopes to reduce lighting related CO2 emissions by millions of tons.

About Carbonfund.org
Carbonfund.org is the country's leading carbon reduction and offset organization. Carbonfund.org educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Carbonfund.org is reducing the threat of climate change by promoting cost-effective carbon reductions and supporting renewable energy, energy efficiency and reforestation projects globally that reduce and offset carbon dioxide emissions. Carbonfund.org works with over 100 corporate and non-profit partners including the National Wildlife Federation, Dell, IMD, Lancôme, Ovation Travel Group and Working Assets.

Carbonfund.org

Carbonfund.org

Carbonfund.org (www.carbonfund.org) reduces the threat of climate change by making it easy and affordable for any individual or business to reduce their carbon footprint and support climate-friendly projects. With its easy-to-use calculator, low offset cost per ton of CO2, and certified offset projects, Carbonfund.org is proving that anyone can reduce their impact on climate change easily and efficiently. Carbonfund.org is a nationally recognized 501(c)(3) nonprofit business, and a member of the EPA's Green Power Network, the Chicago Climate Exchange, and Ceres. Carbonfree and "Reduce what you can, offset what you can't" are trademarks of the Carbonfund.org Foundation.

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