GOLDEN, CO - December 5, 2007 - Coors Brewing Company announced today its plans to reduce total greenhouse gas (GHG) emissions by 12 percent, indexed to its production level, by 2010. The Company committed to the greenhouse reduction goal as part of the U.S. Environmental Protection Agency's (EPA's) Climate Leaders program - an EPA industry-government partnership that works with companies to develop comprehensive climate change strategies.

"At Molson Coors and Coors, our commitment to corporate responsibility is integral to how we run our businesses," said Gregory Wade, global chief supply chain officer for Molson Coors Brewing Company. "Reducing Coors' greenhouse gas emissions through the Climate Leaders program is both good for the environment and good for the company."

Climate Leaders partner companies are committed to reducing their impact on the global environment by completing a corporate-wide inventory of greenhouse gas emissions based on a quality management system, setting aggressive reduction goals, and annually reporting their progress to the EPA. Through program participation, companies create a credible record of their accomplishments and receive EPA recognition as corporate environmental leaders.

"By setting a long-term greenhouse gas reduction goal and committing to reducing its carbon footprint, Coors Brewing Company is demonstrating corporate climate change leadership," said Robert J. Meyers, principal deputy assistant administrator of the EPA's Office of Air and Radiation.

Participation in the Climate Leaders program is one of Coors' initiatives to minimize the company’s environmental impact. In addition, Coors has reduced its energy use every year since 2005 which reduces the company's CO2 emissions. The company also recycles 95% of the waste from its Golden brewery. Each year, Coors sells nearly 3 million gallons of ethanol, a byproduct of the brewing process, to Colorado refineries for blending with gasoline.

Coors is also a charter member of the Colorado Environmental Partnership and was recognized by the Colorado Department of Public Health and Environment as the first Silver partner in the Environmental Leadership Program in 2006.

For more information about Climate Leaders, visit http://www.epa.gov/climateleaders.

About Coors Brewing Company

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE, TSX - TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors, visit the company's Web site, www.coors.com.

MillerCoors

MillerCoors

MillerCoors wants to become the best beer company in America.

We're a new company with big ideas and innovations that can create new energy in the American beer business. We have great enthusiasm for the business and tremendous potential to improve it.

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We are confident that our business will grow, and we are focused on growing it the right way, with responsible marketing practices, sound environmental decisions and strong community partnerships.

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