Submitted by: Coca-Cola HBC
Posted: May 21, 2008 – 02:00 AM EST
May 21 /CSRwire/ - ATHENS,GREECE - May 21, 2008 - Coca-Cola Hellenic Bottling Company S.A.(Coca-Cola Hellenic, the Company) has made detailed advances toward sustainable development goals in its 2007 Social Responsibility Report covering all 28 countries in which it operates. The full report is available at: www.coca-colahellenic.com.
A major initiative in 2007 was the decision to construct a further 15 Combined Heat and Power (CHP) plants, following the successful introduction of one in Hungary a year earlier. When fully operational in two years, the 15 plants will be capable of reducing CO2 emissions from beverage production facilities by more than 40% at each location. The overall reduction in CO2 emissions from all 80 of the Company's facilities will be 20%. European Commission Vice President, Günter Verheugen, who attended the public announcement of the project, said: "This demonstrates how innovation is not just a driver of economic competitiveness, but can also underpin business contribution to wider societal goals".
A second major initiative was the completion of Europe's first industry-owned Bottle-to-Bottle recycling plant in Austria. The plant is capable of processing 20,000 tons of used PET bottles each year into food-grade PET flakes for use in new bottles. The project was an industry partnership with four other Austrian beverage producers.
Austrian Minister of the environment Josef Pröll described the business model as,"the perfect solution for the Environment, the economy and the consumer."
Coca-Cola Hellenic is very focused on increasing efficient, sustainable use of resources. It recovers, recycles or refills 50% of all its packaging within the EU and an average of 37% in all of its territories. The Company has also improved both its water use efficiency by 19% and its energy use efficiency by 27% per litre of beverage produced compared to 2002 and has action plans in place to further improve these ratios. Coca-Cola Hellenic will begin purchasing new coolers in 2008 which will be 20% more energy efficient than previous models.
Responding to consumer concerns about health and wellness, Coca-Cola Hellenic has decreased the average calorie content of its beverages by 19% in the last six years. The Company's product portfolio has expanded to include more waters, juices,low calorie and health beverages, offering wider consumer choice evolving from a ratio of 90% carbonated soft drinks in 2001, to 63% in 2007. Guideline daily amount (GDA) labels were introduced on beverage packaging in 2007 to inform consumers on calorie and nutrient content.
The Company has also continued its focus on water conservation. In 2007,
Coca-Cola Hellenic was a founding signatory of the CEO Water Mandate of the UN Global Compact, and was invited to present its Danube Box educational programme together with its partner, the ICPDR, at the 2007 Stockholm Water Week. As part of its disaster relief efforts in 2007 following major wildfires in Greece,drought in Romania and flooding in Slovenia and Bulgaria, Coca-Cola Hellenic provided around 600,000 litres of safe drinking water and contributed substantial funding for recovery programmes.
Coca-Cola Hellenic was recognized through several employer awards in 2007,including for its operations in Serbia, Poland, Hungary, Italy and the Czech Republic.
Read the full report online or order your copy now, from www.coca-colahellenic.com
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