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Develop Winning Signature Programs to Enrich Your Corporate Brand
Develop Winning Signature Programs to Enrich Your Corporate Brand
Published 10-11-06
Submitted by Boston College Center for Corporate Citizenship
Offered by the Boston College Center for Corporate Citizenship:
Building and Branding a Breakthrough Signature Program
November 8-10, 2006 • San Antonio
http://www.bcccc.net/signatureprograms
CHESTNUT HILL, MA - A corporate community involvement signature program is one of the most powerful articulations of your corporate brand. Done well, it can genuinely express your company's culture and values, engage and motivate employees and enrich your corporate reputation. Great signature programs are tailored to the unique cultures, competencies and strategies of individual companies. There is no simple formula for developing one, but there are essential considerations that should guide the development process. In this program from the Boston College Center for Corporate Citizenship, learn how to conceive, integrate and implement a signature program that differentiates your company while making a meaningful difference in your communities. You will learn to:
For more information, go to http://www.bcccc.net/signatureprograms
The Center's executive education offerings cover planning, strategy, program development, implementation, communications, evaluation, leadership development and competency building, leading to a Certificate awarded by the Boston College Carroll School of Management.
The Center also offers courses at company sites on request, and can customize its offerings to address companies' specific challenges and needs.
For more information, call The Center at 617.552.4545, or go to The Center's web site at http://www.bcccc.net.
About The Center for Corporate Citizenship at Boston College
The Center for Corporate Citizenship at Boston College engages with companies to redefine business success as creating measurable gains for business and society. Our vision is that business will use its assets to help assure economic prosperity and a just and sustainable world. The Center achieves results through the power of research, education and member engagement. The Center offers publications including a newsletter, research reports, and white papers; executive education, including a Certificate program; events that include an annual conference, roundtables and regional meetings; and a corporate membership program.
For more information visit The Center's web site at http://www.bcccc.net,
Boston College Center for Corporate Citizenship
55 Lee Road
Chestnut Hill, MA 02467-3942
Tel. 617.552.4545
http://www.bcccc.net
ccc@bc.edu
Boston College Center for Corporate Citizenship
Boston College Center for Corporate Citizenship
The Boston College Center for Corporate Citizenship connects professionals with research, insights on corporate social responsibility and management education opportunities. Founded by the Carroll School of Management, we help our member companies know more, do more and achieve more with their corporate citizenship programs. We engage over 400 member companies and more than 10,000 individuals annually to share knowledge and expertise about the practice of corporate citizenship through our executive education program, research, courses, and our annual conference. For more information on our courses, research and membership, visit ccc.bc.edu. Connect with Boston College Center for Corporate Citizenship: Linkedin, Twitter, Facebook & Google+.
