AUSTIN, TX "“ April 30, 2007 - The alonovo.com community is pleased to announce the distribution of revenue sharing accumulated through the first quarter of 2007. Funding has been allocated to UNICEF, the National Organization for Women, the NRDC, Doctors Without Borders, the Concerns of Police Survivors, United for a Fair Economy, CODEPINK, the National Military Family Association, Global Exchange, Habitat for Humanity and other prolific causes that are working to improve the quality and dignity of life in their local communities, America and around the world.

"We earn approximately 7%-8% commission from each transaction that flows through our Corporate Social Behavior-driven ecommerce system." said George Polisner, President/CEO of alonovo.com. George went on to state "Our new business model provides a 50% revenue share to organizations that do not have a formal relationship with alonovo and in the case of organizations that do have a relationship with us "“we pass through 100% of our ecommerce commissions generated by their constituencies. While other cause-based ecommerce services are available, no other service provides this level of support for the non-profit community with a strong social mission at its core "“connecting how corporations interact with society to their sales and profitability."

The alonovo.com community enjoys a unique, innovative ecommerce experience that guides their purchases so they do not perpetuate poor labor conditions, environmental damage, corruption and political lobbying. With trusted Corporate Social Responsibility data integrated into alonovo.com from leading sources such as KLD Research & Analytics, Inc. "“the community can buy products from businesses such as Seventh Generation, World of Good, Green Mountain Coffee, No Sweat Apparel and others that are evolving to embody a proper and sustainable approach to growth. Although alonovo.com is still in its infancy there is an exciting product roadmap that includes comprehensive multi-source ratings coverage of corporate behavior, a universal shopping cart that will drive sales for local community merchants and plans for integration with existing and emerging social networks

alonovo.com shares between 50% and 100% of its shopping revenue with over 75 prolific organizations that are working to address environmental, socio-economic, media, education, direct disaster relief and first-responder families (Police, Fire and Military). Each alonovo.com registered member selects their beneficiary organization which then benefits from that individual's shopping activity, thus providing funding to many great local, national and global causes while furthering an important social mission.

The alonovo.com service is free and provides an informed online shopping experience for its rapidly growing community. By directly integrating trusted Corporate Behavior ratings, a large, price-competitive array of products and a visually compelling and simple user experience, alonovo.com has started to redirect consumer spending based upon corporate behavior. The alonovo mission is to catalyze a constructive relationship between an informed marketforce demand and the business supply and distribution chain. This accelerates the "race to the top" among businesses that are working to balance people, planet and profit by connecting corporate behavior and profitability.

For further information about alonovo.com phone 512.218.0585, or email press@alonovo.com.

alonovo.com

alonovo.com

We are fostering cooperation in the market between supply and demand by introducing Corporate Social Responsibility as a competitive demand factor. This will cause the free market to naturally balance people, planet and profit within the supply chain. We accomplish our mission by providing a socio-values driven shopping portal to catalyze an informed marketforce demand. We also include Social Responsibility news aggregation, a community information exchange, subject matter expert blogging and SR-related community education. Our vision embodies a fair, growing economy that does not conflict with all living beings' rights to clean air, fresh water and living their lives with dignity and opportunity.

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