San Francisco, CA - alonovo.com announced that they have distributed second quarter revenue share to UNICEF, CoopAmerica, Habitat for Humanity, National Resource Defense Council, Doctors Without Borders, PETA, Global Justice, United for a Fair Economy and other prolific causes that are working to improve the quality and dignity of life in their local communities, America and around the world.

The growing alonovo.com community forms the intelligent marketplace demand. alonovo.com founder George Polisner stated "When the alonovo.com community shops -they use alonovo.com to ensure that their purchases do not perpetuate poor labor conditions, environmental damage, corruption and political influence -instead the community buys from businesses such as Seventh Generation, World of Good, Green Mountain Coffee, No Sweat Apparel and other businesses that are evolving to embody a proper and sustainable balance. Although we are still in our infancy we have a very exciting product roadmap that includes comprehensive coverage of corporate behavior, a universal shopping cart that will drive sales for local community merchants and plans for integration with emerging social networks. It is very gratifying to be a part of this amazing and important effort."

alonovo.com(tm) shares up to 40% of its shopping revenue with over 90 prolific organizations that are working to address environmental, socio-economic, media, education, direct disaster relief and first-responder families (Police, Fire and Military). Each alonovo.com registered member selects their beneficiary organization which then benefits from that individual's shopping activity, thus providing funding to many great local, national and global causes while furthering an important mission.

alonovo.com(tm) provides a free, informed online shopping experience for its rapidly growing community. By directly integrating trusted Corporate Behavior (or Corporate Social Responsibility (CSR)) ratings from KLD Research & Analytics, Inc. coupled with a large, price-competitive array of products into a visually compelling and simple user experience, alonovo.com has started to redirect consumer spending based upon social values. alonovo.com's mission is to catalyze a constructive relationship between an informed marketforce demand and the business supply chain. This accelerates the "race to the top" among businesses that are working to balance people, planet and profit by connecting corporate behavior directly into the profit equation.

For further information about alonovo.com phone 650.868.8500, or email press@alonovo.com

alonovo.com

alonovo.com

We are fostering cooperation in the market between supply and demand by introducing Corporate Social Responsibility as a competitive demand factor. This will cause the free market to naturally balance people, planet and profit within the supply chain. We accomplish our mission by providing a socio-values driven shopping portal to catalyze an informed marketforce demand. We also include Social Responsibility news aggregation, a community information exchange, subject matter expert blogging and SR-related community education. Our vision embodies a fair, growing economy that does not conflict with all living beings' rights to clean air, fresh water and living their lives with dignity and opportunity.

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