Submitted by: Disney Corporate Citizenship
Posted: May 14, 2009 – 11:00 AM EST
May 14 /CSRwire/ - Multiplatform Environmental Initiative on Disney Channel, Disney XD, Radio Disney and Disney.com Features Star-Studded Lineup of Disney's Young Talent Pledging Environmental Stewardship and Encouraging Other Kids to Do the Same
Kids' Votes Determine How Disney Will Divide $1 Million in Donations
Among Environmental Causes
BURBANK, Calif. - May 14, 2009 - The Walt Disney Company today announced Disney's Friends for Change: Project Green (www.Disney.com), a multiplatform environmental initiative that will help kids help the planet. Disney stars Miley Cyrus, Selena Gomez, the Jonas Brothers and Demi Lovato are among the 29 young stars participating in outreach messages to debut on Disney Channel, Disney XD, Radio Disney and Disney.com. The Disney's Friends for Change: Project Green initiative invites young people to join together to help the environment across four key areas: climate, water, waste and habitats. Kids will learn practical ways to preserve the planet, track their collective impact and have the opportunity to vote on how $1 million in donations from Disney will be divided and invested in various environmental causes over the course of a year.
"With Disney's Friends for Change, we're empowering kids to tap into the potential that lies within each and every one of them to make a difference," said Bob Iger, president, The Walt Disney Company. "Building on our recently announced environmental goals, this program highlights what is possible as we leverage Disney's reach to educate and inspire environmental stewardship in others."
Beginning Friday, May 15, Disney Channel and Radio Disney will air the first in a year-long series of on-air messages that will feature Disney Channel stars challenging kids to join them in registering and pledging environmental stewardship by making small changes in their daily actions that can positively impact the world around them.
"We were inspired by the outpouring of enthusiasm from our family of talent to enact real environmental change by connecting with other kids, fans and friends on an entirely new level," said Rich Ross, president, Disney Channels Worldwide. "Friends for Change is about the power of friendship - when we all work together, anything is possible."
If 500,000 kids participate in Disney Friends for Change: Project Green events, together they can:
Climate, water, waste and habitat will each be highlighted for three months, culminating in quarterly events where on a designated day, kids will be encouraged to act in unison on a single task such as adjusting home thermostats or reducing water usage. These events will be tracked online and on air as kids report back on their actions. Kids will also help determine how Disney will donate $1 million to environmental organizations over the course of a year to plant trees, preserve the rainforest, help endangered animals and support alternative energy among other causes.
About The Walt Disney Company
The Walt Disney Company (NYSE:DIS), together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, interactive media and consumer products. Disney is a Dow 30 company with revenues of nearly $38 billion in its most recent fiscal year.
For more information about corporate responsibility at The Walt Disney Company, visit www.Disney.com/CRReport.
NOTE TO EDITORS: To preview the Disney's Friends for Change: Project Green web site, visit www.Disney.com/projectgreen. The site will be accessible from the Disney.com homepage beginning Friday, May 15.
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