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Denver Mattress Company Aligns With The Salvation Army for Operation: Rest Assured
Denver Mattress Company Aligns With The Salvation Army for Operation: Rest Assured
Published 11-26-08
Submitted by Denver Mattress Company
DENVER, Nov. 26 /PRNewswire/ -- Denver Mattress Company's 8th annual charity alliance with The Salvation Army comes as a welcome relief to the organization this holiday season.
Denver Mattress Company will launch an in-store campaign at its sixteen Colorado retail locations as well as its San Angelo, Texas location. The campaign entitled: Operation: Rest Assured, will raise approximately $180,000 for The Salvation Army communities in Colorado and Texas. "The Denver Mattress Company's donations make a positive impact on communities, helping people become self sufficient again," said Major Victor Doughty, divisional commander of The Salvation Army's Intermountain Division.
"With the help of the Denver Mattress Company and Operation: Rest Assured, we will reach more than 50,000 people this year with shelter, food, rent assistance and many other services." The logistics of the campaign consists of $20 being donated for each mattress sold from the period of November 27th to December 31st, 2008 to The Salvation Army. The in-store donation will be capped at $180,000.
In addition, Denver Mattress is underwriting a comprehensive direct donation fundraising awareness effort. This will include both newspaper and television advertising in Colorado and San Angelo, Texas.
About Denver Mattress:
Part of the Furniture Row family of companies, the Denver Mattress Company operates one of the busiest, state-of-the art mattress factories in the nation, servicing over 140 distribution locations across the country. For more information regarding the company visit www.DenverMattress.com and www.FurnitureRow.com.
About The Salvation Army
Nearly 36 million Americans receive assistance from The Salvation Army each year. The Salvation Army has been meeting people’s needs in Colorado since 1887. For more than a century, the helpless, hopeless and needy have relied on The Salvation Army for food, clothing, shelter, encouragement, comfort and prayer. In addition to these traditional services, our programs offer education, childcare, elder care, gang intervention, athletics, character building, alcohol and substance abuse rehabilitation as well as response to emergencies and natural disasters for the benefit of the children, families and communities of the Rocky Mountains. For more information or to make a donation, go to www.imsalvationarmy.org or call 1-800-SAL-ARMY.
