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The Levi's(R) Brand Encourages Volunteerism On May 1 For "501(R) Day"

The Levi's(R) Brand Encourages Volunteerism On May 1 For "501(R) Day"

Published 04-30-07

Submitted by Levi Strauss & Co.

SAN FRANCISCO, CA - April 30, 2007 - As part of its long-standing commitment to community involvement, the Levi's® brand will recognize May 1 as "501® Day," a day to encourage people everywhere to get involved in their communities by volunteering. In New York, Los Angeles and San Francisco employees of Levi's® Stores are inviting consumers to volunteer with them at events in each city.

"Community involvement has been part of the brand's cultural heritage since the earliest days of Levi Strauss & Co.," said Robert Hanson, President of Levi Strauss & Co., North America. "Volunteering is a year-round activity with employees contributing more than 60,000 hours of service globally each year in 66 Community Involvement Teams around the world. This year we're asking the public, and people who wear and love our brand to join us on May 1, affectionately known as "501® Day" to help make our communities stronger. Everyone has something unique to contribute, and this campaign is about celebrating what we can achieve together."

"501® Day" is a day to encourage volunteerism across the country. On that day, the majority of employees from Levi Strauss & Co. headquarters and offices across the country will be volunteering with community organizations.

All information about the volunteer opportunities for May 1 is posted on Powered by VolunteerMatch, the site allows people to simply enter their ZIP code to find out about volunteer opportunities in their community. In select cities Levi's® Store associates will volunteer with consumers.

These are:

San Francisco

In San Francisco, Levi's® store associates will work with Hands on Bay Area and the "Foundation for Hospital Art" to paint murals that will be placed in San Francisco community organizations. The mission of the Foundation for Hospital Art is to "give comfort and hope to people in hospitals."

Los Angeles

In the Los Angeles area, Levi's® store associates will support "Heal the Bay" for a beach clean up at Venice Beach. Heal the Bay is a nonprofit environmental organization dedicated to making Southern California coastal waters and watersheds, including Santa Monica Bay, safe, healthy and clean. They use research, education, community action and advocacy to pursue their mission.

New York

In New York City, volunteers will work with New York Cares to brighten up Washington Irving High School by painting murals and helping to clean the school. Washington Irving High School's goal is to prepare every young adult to attend college and have successful careers. New York Cares meets pressing community needs by mobilizing caring New Yorkers in volunteer service.

About Levi Strauss & Co.

Invented in 1873 by Levi Strauss, Levi's® Jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated jeans products in the history of apparel. Levi's® Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 110 countries around the world and continue to do so today through jeanswear innovation. Levi Strauss & Co. has been leading innovation for more than 150 years. For more information about the Levi's® brand, its products and the Levi's® Stores, visit

About VolunteerMatch

VolunteerMatch is where volunteering begins, enabling anyone to find local nonprofits by ZIP code, get involved based on skills and interests, and support a community network of individuals, charitable organizations, and socially responsible businesses committed to civic engagement. Since 1998, VolunteerMatch has helped volunteers make nearly 3,000,000 matches to more than 46,000 nonprofits throughout the United States, earning the national nonprofit worldwide acclaim, two Webby Awards, and recognition from The White House. Make a difference today at

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