GLENDALE, Calif. - April 13, 2009 - Play has a purpose "“ to inspire, to motivate, to create and to energize. Every child deserves a great place to play, yet a steady decrease in the quality and quantity of play spaces has contributed to a decline in play throughout the United States. NESTL&Eacute CRUNCH(R) is partnering with KaBOOM! "“ the national non-profit organization dedicated to bringing play back into the lives of children "“ to embark on a "Cause for Play." NESTLÉ CRUNCH now invites parents, teachers, community organizers and anyone who seeks to inspire children through active play to enter a sweepstakes for a chance to win a residential ready-to-assemble playground, $3500 cash and the opportunity to help designate a $30,000 KaBOOM! playground grant to a deserving community.

"Parents everywhere need more moments of carefree joy watching their kids running, jumping, laughing and playing," said KaBOOM! CEO and Co-Founder Darell Hammond. "This partnership with NESTLÉ CRUNCH will help increase play opportunities for children across the country."

KaBOOM! and most other child-advocacy organizations including the American Heart Association advocate for an hour of play a day for kids. Physical, social and intellectual development all start at the playground, but not all children have access to a great place to play every day. In addition to the $30,000 KaBOOM! grant, NESTLÉ CRUNCH will also make a donation to KaBOOM!, up to $30,000, for every unique donation code found on NESTLE(R) and WONKA(R) fun-size bags and entered online, as well as an additional $70,000 donation to further the KaBOOM! mission. These types of donations enable KaBOOM! to provide kaboom.org users with online project planners, step-by-step project plans, and informative webinars on everything from enhancing the way kids play to raising funds and organizing volunteers.

NESTLÉ CRUNCH Cause for Play Sweepstakes
Sweepstakes begins March 7, 2009 and ends Oct. 29, 2009. One grand prize winner will receive a residential ready-to-assemble playground and $3,500 cash. In addition, NESTLÉ USA will donate $30,000 to KaBOOM! to support a community-build playground project. The grand prize winner will have the opportunity to help choose the actual community-build playground project by either selecting from a list of existing projects or by identifying a new project in a community of their choice.

No purchase necessary. Open to residents of the United States, 18 years or older. Look for specially marked NESTLÉ and WONKA fun size bags for your donation code. Visit www.NestleCrunch.com/CauseforPlay to enter your code or to enter for free and for full rules.

About KaBOOM!

"¨KaBOOM! is the national non-profit organization that envisions a great place to play within walking distance of every child in America. Since 1995, KaBOOM! has used its innovative, community-build model to bring together business and community interests to construct more than 1,500 new playgrounds, skateparks, sports fields and ice rinks across North America. KaBOOM! also offers a variety of resources, including an online community, free online trainings, grants, publications and the KaBOOM! National Campaign for Play, which includes Playful City USA and the Playmaker Network "“ a national grassroots network of individual advocates for play. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago and San Mateo, Calif. For more information, visit www.kaboom.org.

About NESTLÉ USA

Named one of "America's Most Admired Food Companies" in Fortune magazine for the eleventh consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE(R) to baking traditions with NESTLÉ(R) TOLL HOUSE(R), Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "="Nestlé. Good Food, Good Life" is all about. Well-known Nestlé brands include: NESTLÉ(R) TOLL HOUSE(R), NESTLÉ(R) NESQUIK(R), NESTLÉ(R) COFFEE-MATE(R), STOUFFER'S(R), LEAN CUISINE(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, NESCAFÉ(R), NESCAFÉ(R) TASTER'S CHOICE(R), NESTLÉ(R) JUICY JUICE(R), BUITONI(R), DREYER'S/EDY'S(R), NESTLÉ(R) CRUNCH(R), NESTLÉ(R) BUTTERFINGER(R), and WONKA(R). Nestlé USA, with 2007 sales of $8.25 billion is part of Nestlé S.A. in Vevey, Switzerland - the world's largest food company - with 2007 sales of $90 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

KaBOOM!

KaBOOM!

KaBOOM! is the national non-profit dedicated to the bold goal of ensuring that all children, particularly the 16 million American children living in poverty, get the active play they need to become healthy and successful adults. KaBOOM! has been a powerful champion for play since its founding in 1996, working with partners to build, improve, and open more than 15,000 playgrounds, engage more than 1,000,000 volunteers and serve more than 6,600,000 children. KaBOOM! creates and catalyzes great places to play; inspires, empowers and leads play advocates; and elevates the societal conversation about the importance of play in children’s lives. For more information, visit kaboom.org/act.

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