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Cause Marketing Forum Coming to Chicago May 29

Submitted by: Engage for Good

Categories: Philanthropy & Corporate Contributions

Posted: Apr 22, 2008 – 11:59 PM EST


Leveraging Web 2.0 to Do Well by Doing Good a Major Confrence Focus

Apr. 22 /CSRwire/ - April 22, 2008 - Engaging consumers via Web 2.0 strategies will be among the hot topics when the Cause Marketing Forum, the world's largest gathering of business and nonprofit executives dedicated to building alliances, convenes at the Westin Chicago River North on May 29th.

The business and nonprofit pros behind some of America's most outstanding cross-sector campaigns will be among the two-dozen presenters at the Cause Marketing Forum. Keynote presenters include:

  • American Express VP Belinda Lang and US Fund for UNICEF VP Jay Aldous offering perspectives on The Members Project, the campaign that brought 1.5 million visitors to the American Express website to select a humanitarian initiative for the company to fund.

  • Unilever Senior Marketing Communications Manager Stacie Bright analyzing The Dove Campaign for Real Beauty, a breakthrough program that includes one of the most successful viral videos of all time

  • Crate and Barrel Marketing Director Kathy Paddor and DonorsChoose.org EVP Brita Lombardi describing the win-win outcome of collaborating to distribute charitable gift certificates that empower the retailers' customers to provide public school teachers with essential classroom materials.

  • Cone Inc. Chairman Carol Cone and Brian Reich, author of "Media Rules!", explaining how to harness new media for a cause

    Another conference highlight will be the presentation of Cause Marketing Golden Halo Awards, the industry’s highest honor, to McDonald's and St. Jude Children’s Research Hospital. Separate keynote speeches highlighting the honorees' cause-related strategies will be given by McDonald's VP of US Communications Richard Ellis and St. Jude Children's Research Hospital Corporate Alliances VP Clark Sweat and National Outreach Director Marlo Thomas.

    "We've attracted the most respected and dynamic experts at doing well by doing good to share their key success factors," said David Hessekiel, president and founder of Cause Marketing Forum Inc. . . "The conference - and our pre- and post-conference workshops - make this an enriching program for veterans and newcomers alike."

    May 28th pre-conference workshops "Cause Marketing 101 for Business" and "Cause Marketing 101 for Nonprofits" will provide first-class training in general strategy and tactics while "Mission Measurement" focuses on capturing return on investment. On
    May 30th "The Cause Marketing Legal Workshop" will cover critical tax and regulatory issues.

    New this year is a specialized post-conference gathering on May 30th for nonprofit executives in charge of their organizations' efforts to partner with corporations. "The 1st Annual Nonprofit Alliance Development Leadership Summit will provide the top people at America's leading charities with a unique opportunity to benchmark their work and compare notes on how to succeed in today's challenging environment," Hessekiel explained.

    Conference and workshop details are available at www.causemarketingforum.com or by calling (914) 921-3914

  • For more information, please contact:

    David Hessekiel Cause Marketing Forum, Inc.
    Phone: 914 921 3914

    For more from this organization:

    Engage for Good


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