Another conference highlight will be the presentation of Cause Marketing Golden Halo Awards, the industry’s highest honor, to McDonald's and St. Jude Children’s Research Hospital. Separate keynote speeches highlighting the honorees' cause-related strategies will be given by McDonald's VP of US Communications Richard Ellis and St. Jude Children's Research Hospital Corporate Alliances VP Clark Sweat and National Outreach Director Marlo Thomas.

"We've attracted the most respected and dynamic experts at doing well by doing good to share their key success factors," said David Hessekiel, president and founder of Cause Marketing Forum Inc. . . "The conference - and our pre- and post-conference workshops - make this an enriching program for veterans and newcomers alike."

May 28th pre-conference workshops "Cause Marketing 101 for Business" and "Cause Marketing 101 for Nonprofits" will provide first-class training in general strategy and tactics while "Mission Measurement" focuses on capturing return on investment. On
May 30th "The Cause Marketing Legal Workshop" will cover critical tax and regulatory issues.

New this year is a specialized post-conference gathering on May 30th for nonprofit executives in charge of their organizations' efforts to partner with corporations. "The 1st Annual Nonprofit Alliance Development Leadership Summit will provide the top people at America's leading charities with a unique opportunity to benchmark their work and compare notes on how to succeed in today's challenging environment," Hessekiel explained.

Conference and workshop details are available at www.causemarketingforum.com or by calling (914) 921-3914