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Playtex(R) Living(R) Gloves Cares About Women Inside and Out; Promotes Breast Cancer Awareness and Sponsors Auction for the National Breast Cancer Foundation, Inc. With Television Celebrity Elisabeth Hasselbeck
Playtex(R) Living(R) Gloves Cares About Women Inside and Out; Promotes Breast Cancer Awareness and Sponsors Auction for the National Breast Cancer Foundation, Inc. With Television Celebrity Elisabeth Hasselbeck
Published 06-27-06
Submitted by Playtex Products, Inc.
WESTPORT, Conn.--(BUSINESS WIRE)--June 27, 2006--The Playtex Cares Tour, featuring the Playtex(R) Living(R) Gloves Van, recently began its 26-city, 150-retail location journey providing consumers with information about breast cancer awareness and promoting the fact that beautiful, younger-looking hands start with Playtex Gloves.
From June through October, retailers across the U.S. will host the Playtex Cares Tour -- a transportable spa tent, where trained massage therapists offer free one-minute hand massages. In addition, Gloves Ambassadors offer tips on beauty magic for hands, special offers and coupons, and informational handouts, printed in both English and Spanish, called "Learn the Facts About Breast Cancer."
During October, National Breast Cancer Awareness Month, retailers will display and promote specially packaged pink "Passion for Living" gloves to help raise breast cancer awareness. These special packages will contain a brochure published by the National Breast Cancer Foundation (NBCF) entitled, "What Every Woman Needs To Know About Breast Cancer."
The gloves promotion will benefit the NBCF in two ways - through a cash donation from Playtex and from the proceeds of an online auction in October on www.PlaytexGlovesCares.com, where consumers will be able to bid on a fabulous array of products and prizes.
"We're putting our gloves on for the fight against breast cancer," said Kathryn Bennett, Director of Marketing for Playtex Gloves. "With Elisabeth Hasselbeck's help, and through her unique and personal messages about breast cancer awareness, prevention and survival, we hope to get everyone across the country wearing our pink "Passion for Living" gloves and enthusiastically bidding on our October online auction."
More information on the Playtex Cares Tour schedule, details about the upcoming Online Auction, tips about hand care along with a special Playtex(R) Living(R) Gloves offer, and facts about breast cancer may be found at http://www.PlaytexGlovesCares.com.
About Playtex:
Playtex Products, Inc. is a leading manufacturer and distributor of a diversified portfolio of Feminine Care, Skin Care and Infant Care products, including Playtex tampons, Banana Boat, Wet Ones, Playtex gloves, Playtex infant feeding products, and Diaper Genie.
About Elisabeth Hasselbeck:
Elisabeth Hasselbeck is the 2006 spokesperson for the Playtex(R) Living(R) Gloves "Passion for Living" program and will actively promote the Playtex Cares Tour and the promotional website for the program, www.PlaytexGlovesCares.com. She has been personally committed to the fight against breast cancer for eleven years, and comes from a family of breast cancer survivors. Ms. Hasselbeck is one of the co-host chairs on ABC's acclaimed talk show, The View. She delivered a moving speech at the 2004 Republican National Convention about the need for continued support of breast cancer prevention and research. An avid Playtex Living Gloves user, Ms. Hasselbeck has been featured in national magazines and on numerous television shows, and is a dedicated runner and sports enthusiast.
Copyright Business Wire 2006
