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World’s Top Sustainability Panel Leads CRO Conference May 10 in NYC

World’s Top Sustainability Panel Leads CRO Conference May 10 in NYC

Published 04-24-07

Submitted by The CRO

NEW YORK, NY - April 23, 2007 - Hot on the heels of Al Gore's Academy Award for "An Inconvenient Truth," two of the world’s top sustainability advocates face off with two corporate leaders on the reality of sustainable development at the CRO Conference, May 10 in NYC.

The two sustainability advocates, Mindy Lubber, CEO of Ceres and John Elkington founder of SustainAbility, represent the state-of-the art in collaborating with corporations to reach a higher level of climate-change-friendly practices. The corporate perspective will be represented by Trip Jobe of Neenah Paper and Neel Bradham of Interface Group. Neenah has long held the high ground among paper manufacturers on the topic. And Interface Group, one of the world's largest carpet and textile manufacturers, is a leader in setting and surpassing sustainable practice goals. For many, Interface’s founder Ray Anderson has been the gold standard for CEO behavior in the field. The panel will be moderated by CRO Magazine publisher and CEO Jay Whitehead.

In addition to the sustainability panel, the CRO Conference's one-day-only lineup will include two Fortune 500® CEOs. Tim Solso, CEO of Cummins (#237 on the Fortune 500®) and Douglas Baker, CEO of Ecolab (#457) will have back-to-back Keynote addresses on May 10 at the Marriott New York Financial Center. Both Cummins and Ecolab have been featured on the CRO Magazine 100 Best Corporate Citizens list for eight years running.

"Both Tim Solso and Douglas Baker know what it takes to deliver both superior performance and corporate responsibility," said Jay Whitehead, CEO of The CRO and Publisher of CRO Magazine. "Their companies rank high with an overwhelming number of stakeholders because both Tim and Doug have made CR among their top priorities. The CRO Conference is proud to feature these two outstanding leaders."

As a result of the strong program, a sold-out crowd of approximately 300 corporate leaders, providers and NGOs is expected in attendance, according to Whitehead.

"Neenah Paper is delighted to represent the premium paper industry and to be a gold sponsor of The CRO's Sustainability Conference," says Trip Jobe, the company’s Director of Marketing. "Neenah's customer base gives us unique views on sustainability, and encouraging other corporations to seek and offer options they can defend, such as reducing their carbon dioxide emissions, is the right thing to do."

In its second year, the one-day CRO Conference features 17 world-class speakers on topics from stakeholders to sustainability to SarBox to supply chain. In other sessions, Mattel's SVP Jeff Denchfield addresses his company’s sustainable practices. Agile Software CEO Jay Fulcher talks candidly about managing a NASDAQ company in the era of SarBox and unprecedented supply chain scrutiny. Governance, Risk Management and Compliance hotshots from Altria, Deloitte and NY Life square off with one another in the world-famous Presidential Debate. The entire agenda can be found at by clicking on "CRO Conferences" at the top right.

About The CRO
The CRO is a membership media platform for corporate practitioners, professional service providers and non-profit influencers in Corporate Responsibility. The CRO publishes the 20,000-subscriber CRO Magazine, produces the twice-annual CRO Conferences (May 10, 2007 in NYC and September 12, 2007 in Chicago),, 24 annual e-newsletters and several webinars and video events. With over 100 members including leading companies IBM, Mattel, Intel, Dell, Pepsi, Home Depot, Starbucks, Avon, leading providers such as Deloitte, Baker & McKenzie, Hogan & Hartson, Grant Thornton, Golin Harris, Ketchum, Cone, LRN, Integrity Interactive, and non-profits including Stanford University, UCLA, Harvard, Baylor, and Columbia. Membership information can be found at, or by calling 646-213-0067.

About Neenah Paper
Neenah Paper manufactures and distributes a wide range of premium and specialty paper grades, with leading positions in many of its markets and well-known brands such as CLASSIC®, ENVIRONMENT®, UV/ULTRA® II, NEENAH®, EAMES™ and other fine brand names. Neenah Paper is a proud consumer of Green Energy and is a U.S. EPA Green Power Partner. Neenah also manufactures many brands carrying the Green-E, Green Seal and Forest Stewardship Council (FSC) certifications. For more information, call 1-800-558-5061 and press "5" or visit the web site at

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Launched August 1, 2006 by business media veterans Jay Whitehead, CEO and Michael Connor, Editor and Publisher, The CRO is the leading corporate membership media platform in corporate responsibility. The CRO's media products include CRO Magazine,, CRO Conference and webinars. The CRO covers governance, compliance, ethics, corporate social responsibility, investor relations, citizenship, socially responsible investing, sustainability, philanthropy and related topics. Members include 100+ corporations including IBM, Pepsi, Citigroup, Avon, Mattel, Washington Mutual, Stanford, Harvard, UCLA, Columbia, OCEG, LRN, OPI, and others. Headquartered in New York City and Roseland, NJ. More information at www.The

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