April 3, 2007 - The Body Shop, Procter & Gamble, Vodafone UK, Microsoft Belgium and Reuters are just a few of the major companies that will be gathering in London to take part in a key discussion forum 'CSR Delivery, Engagement & Leadership' looking at how to implement Corporate Social Responsibility in an effective way.

CSR plays a major role in enhancing employee relations, productivity and innovation. Many companies also recognise that it improves reputation and branding. However the difficulty lies in transforming CSR from an abstract ideal into a concrete plan of action. CSR cannot be implemented throughout an entire company by just one person. The strategy must be introduced throughout each company section in a convincing way to ensure that all employees, at all levels, buy into corporate responsibility. To achieve it's optimal effectiveness the CSR strategy must be integrated into a company’s daily activities.

The event hosted by Osney Media and will take place on the 19th & 20th April 2007 in Central London. Joining them in the discussion will be an impressive speaker line-up featuring senior representatives from Ipsos MORI, Ericsson, Dell, Goodcorporation, CSR Network Henley Management College and FTSE Group to name but a few.

These industry experts will provide solutions enabling companies to:

• Build a CSR oriented leadership?
  
• Involve managers and employees and get people on board?
  
• Integrate CSR with the global strategy of the company?
  
• Communicate CSR and make people understand and embrace it?
  
• Deliver CSR throughout the company to make it really happen?
  
• Learn how to play out CSR principles in practice
  
• Explore the role of benchmarking in developing CSR strategy
  
• Discover how to address the challenges of engagement

Contact:
Mariame Lindell
Osney Media
2 Bath Place
Rivington Street
London
EC2A 3DB
Tel: 020 7880 2791
Email: mariame_lindell@osneymedia.co.uk
Web: www.osneymedia.co.uk

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